China 's Media Industry Has A Opportunity For Development Essay

781 Words Aug 27th, 2015 4 Pages
1. INTRODUCTION
China 's media industry has a great opportunity for development. According to the data released by SARFT (The State Administration of Radio, Film, and Television), the population coverage rate of Chinese television programmes is about 98.42%. China has more than 1900 television channels overall and the audience ratings suggest that users watch television for more than three hours per day. Therefore, China 's television industry and Chinese audiences are closely interrelated.

Even though the television industry developed rapidly in China, it is still considered to have a lack of creation and innovation. This is because almost all the popular programmes on China’s television screens were purchased from foreign television formats. The Prospect Industrial Research Institute indicates that the introduction of overseas television formats has more than 10 years history in China and this phenomenon is more notable from 2013 to 2014. Some incomplete statistics also show that China imported overseas television programmes with an average of about 20 kinds of format each year. In 2013, the number of introductions reached over 30 kinds. Hence, it can be seen that China has long history of purchasing overseas television copyright and also a reliance on imported television formats for a long time.

Perhaps because the successful foreign television format usually performed well in the Chinese television market, achieving high share ratings and bringing direct economic…

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