Tesla Inc.

Great Essays
Background
Tesla, Inc. is an American company that specializes in electric automobiles, energy storage and solar panel manufacturing based in Palo Alto, California. Founded in 2003, the company specializes in electric cars, lithium-ion battery energy storage, and residential photovoltaic panels. As of late 2017, Tesla now employs over 37,000.
CEO Elon Musk said that he envisions Tesla as a technology company and independent automaker, aimed at eventually offering electric cars at prices affordable to the average consumer. The company's Model S car was the world's best-selling plug-in electric car in 2015 and 2016. Global sales of the Model S reached the 200,000 unit milestone during the fourth quarter of 2017. In September 2015, the company released its Model X, a crossover SUV. The Model 3 was released in July 2017. Tesla production
…show more content…
But in a letter to shareholders, Tesla warned it expects to achieve a production rate of 5,000 Model 3 cars per week late in the first quarter of 2018. Previously, the company had said it hoped to achieve that number by the end of 2017.
Tesla’s production problems were first revealed in October when the company announced that it had only made 260 Model 3s since the car’s launch this summer. Tesla initially predicted that it would produce 1,500 Model 3s in September. On Twitter, CEO Elon Musk blamed “production hell” and “bottlenecks” for a lower yield, but other reports pinned the blame on a production process that was still relying on hand-made parts and inadequate communication with the company’s suppliers.
Tesla shows its need for fresh cash came into high relief last on November 2017 when Musk unveiled his latest plan to raise funds. He’s asked customers to pay him upfront to order vehicles that may not be delivered for

Related Documents

  • Improved Essays

    In order to efficiently market and sell the new brands and types of these new vehicles, car companies such as Tesla must hire more people. Point #3: Furthermore, by ending our economic dependence on oil through shifting to electric cars it will create improved jobs. Example: In MIT’s Technology Review it highlights how electric cars have not become prevalent and dominant because their price is not competitive enough due to the high cost of batteries and how it is difficult to significantly lower the price while ensuring rider safety.…

    • 1316 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    However, Henry Ford announced that Ford will discontinue the Model T and release a completely new model. In December 1927, the new model, Model A, was released. To everyone at Ford motors, they knew it was Edsel’s style and design which created the most popular car. To Edsel’s disillusionment, Henry took all the credit. Henry…

    • 845 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Owning A Tesla Car

    • 360 Words
    • 2 Pages

    Owning a Tesla car has its benefits, yet there are few drawbacks that need to be addressed, to ensure this vehicle is widely applicable to the entire society. One of the benefits of owning an electrical vehicle, is no emissions are produces as the vehicle is powered and operated through electrical energy only. This means it requires no sort of fossil-fuels or biofuels, required to actively operate this vehicle. This is essential in current society, as the global warming due to excess production of greenhouse gases, is impacting the entire globe. Through the introduction of green vehicles that produce little to none greenhouse, these automobiles can effectively curb the threat of climate change due to greenhouse gases.…

    • 360 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Tesla Mission Statement

    • 1103 Words
    • 5 Pages

    focused on innovating technology that would decrease the modern consumer’s reliance on fossil fuels. Tesla unveiled their first car, the Roadster, in 2005. Despite being a large milestone for the company, it was not until the release of the Model S in 2008 that Tesla became a leader of fully electric vehicles. The Tesla Model S, with the help of technological and software modifications, shattered records to reach 60 miles per hour in 2.8 seconds. In 2012, Tesla added the Model X, a sports utility vehicle to its product line, which rolled out of production in 2015.…

    • 1103 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Tesla's Self Driving Car

    • 119 Words
    • 1 Pages

    I know that Tesla, a car company who are making the self driving cars are not completely done with it yet. it needs new updates that they are working on now for it to drive itself around. It can only park itself and drive itself into the garage. Now since that Tesla is making a self drivable car everyone else is too. For example there’s Mercedes Benz, Ford and Honda.…

    • 119 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    According to the annual report Tesla (2014), they rely on their relationship with Daimler and Toyota (Brown 0.2013). Partnership is very important to Tesla, because the supply of these companies make up a high percentage of the profits, and therefore, they cannot lose them, which makes high-strength considerably. However, they also sell their cars to individual customers, and many of the incentives offered by the government to give potential customers a tax credit deduction (Ministry Of Transportation, 2010). These programs stimulate demand of electric vehicles that make…

    • 1186 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Tesla addresses this objective through their research, which is done on a regular basis in the automotive market. Additionally, the company continues to improve its…

    • 936 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    EV1 Case Study

    • 897 Words
    • 4 Pages

    The want for electric vehicles is increasing around the world. In 2014, there were more than 320,000 new electric vehicles registered in 2014. The United States specifically saw a great increase in the demand for electric cars. The growth rate in the United States increased about 128% from 2012 to 2014. The global market saw a growth of about 76% between 2012 and 2014.…

    • 897 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    While Tesla designs, manufactures, sells and services their own vehicles they recognize that due to the company being one smallest auto manufacturers in the world that they needed strategic partnerships to stay in business. The first partnership that Tesla entered into was being with Daimler in 2010. For a 10% stake in Tesla, Daimler got Tesla’s lithium-ion battery packs into 1,000 of its electric smart cars. With the infusion of capital from Daimler, Tesla could continue with their research and development and stay in business. The investment also enables the two companies to work together further on the battery systems and electric drive systems.…

    • 1793 Words
    • 8 Pages
    Improved Essays
  • Superior Essays

    Objectives Of Tesla Motors

    • 1360 Words
    • 6 Pages

    Founded in 2003, Tesla is a relatively new company that has had a variety of problems with their solvency. Although they were able to survive due to their continuous investment from investors, (Brooke Crothers 2015, para 4) states that Tesla loses more than $4000, per Model S sold, which shows the difficulties of creating a cost efficient product in niche market. Additionally, Tesla’s survivability is explained by (Boris Marjanovic, 2016, para 4), that Tesla can only sustain itself for another six to eight months if they sustain their ‘cash position of $1.2 billion and an estimated monthly cash burn rate of $150 million’. Although these figures show, Tesla 's short term insolvency, due to big investments into their operations, it shows that it is difficult for businesses to simultaneously achieve their economic and environmental responsibilities. In conclusion, for all, for-profit businesses their early stages of operations are geared towards achieving their economic line before taking in considerations of their social and environmental…

    • 1360 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Corporate Level Strategy and Business-Level Strategy, Tesla Motors is a company that has known how to well penetrate in the car industry and in the market. According to Liu, Kang, Wu, Chen & Hon “Tesla is pursuing market penetration strategy and related constrained. Tesla intends to enhance their influence on the current markets with their current products. They also market their electric powertrain components to other automakers (2014).” Tesla is really focusing on working on market penetration and all related to it, so the company wants to penetrate in the market using their current products and offering tis product to other car companies.…

    • 722 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The company has had both successful and unsuccessful when it came to developing and researching. It is at this stage where Tesla Motors and other companies find new ways to promote to different segments with its features and promotions. Tesla is known to produce eco-friendly electric cars and is considered to be one of the most dominant companies within that part of the market. The company is still testing out the waters for its automotives while at the same time developing and growing its brand and…

    • 1028 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Tesla Motors is a motor vehicle company that is different from the rest. They provide much more environmentally friendly cars with next level technology, and they market themselves in very unique ways and therefore their success in the stock market will continue to grow. Tesla, named after Nikola Tesla, first began back in 2003 and…

    • 1080 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Case Study: Elon Musk

    • 1369 Words
    • 6 Pages

    Elon Musk has never been shy to spend an exuberant amount of money in order to fulfill his ambition. Musk spent over $100 million in SpaceX, over $70 million in Tesla Motors, and over $10 million in Solar City upon entry into these markets without foreseeable returns (Vance, 2015). Musk dedicates large sums of money towards creating production facilities. Making up for the equipment expenditure relied on profits made from the Tesla electric vehicles and investor confidence (Vance, 2015). The companies typically faced similar issues: while employee costs were low, equipment and material costs were extremely high (Vance, 2015).…

    • 1369 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Hacking A Computer Systems A movie “Algorithm: The Hacker Movie,” illustrates a view of a hacker life and what he or she does because he or she doesn’t care about the privacy and laws. According to the movie, it shows that “The hackers live by one rule: information should be free and everything can be simplified and coded and understood as information” (Documentary Storm). By the statement, we can assume that, the hackers don’t live socially like other people do. They may not go for dates or hang out at the night club too because they have their own world; the world with a computer and that is the only universe that they see.…

    • 1862 Words
    • 7 Pages
    Great Essays