Case Study : New Chrysler Pacifica Minivan Essay
No doubt, the minivan segment has seen better days. And those better days aren’t likely to return, due mostly to a bevy of crossover sport utility vehicles offered by luxury and mainstream brands alike. Quite frankly, SUVs are red hot while minivans are an embarrassment, at least to one gender.
Chrysler was behind the modern minivan push, what brought the Plymouth Voyager and Dodge Caravan to the market in 1984. Notably, the segment peaked just over a decade later. Since then, most manufacturers quit producing minivans as sales declined, but a handful have persisted.
Today, the Chrysler Town & Country and Dodge Grand Caravan represent Fiat Chrysler’s two offerings. Consumers can also shop the Toyota Sienna, Honda Odyssey, Kia Sedona, and the Nissan Quest. Yet, such brands as Ford, Chevrolet, GMC, Hyundai, and Volkswagen are no longer represented. Furthermore, even Mazda with its “true” minivan, the svelte Mazda5, has bowed out.
2017 Chrysler Pacifica
Fiat Chrysler has promised to stay in the segment despite its niche appeal. The two FCA minivans account for roughly half the industry’s sales, so maintaining a presence is sensible. Indeed, beginning this spring, an all-new Chrysler minivan will roll out, but this time it will sport the Pacifica model name, what was once ascribed to a large crossover sold by Chrysler from 2004 to 2008.
By the way, Dodge won’t get a new model,…