Kyushu Figure 1.1

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Kyushu Figure 1.1: Map Japan Kyushu is the third biggest island located in the south of Japan. Kyushu has a subtropical climate and offers active volcano peaks, natural beauty and near-tropical coastlines (Lonely Planet, 2015).

Mount Aso is the largest active volcano, which is situated in the Aso region in Kumamoto Prefecture (Organization, 2015). This is an opportunity to attract tourism to Kyushu.

Infrastructure
Fukuoka is the largest city of Kyushu. The airport of Fukuoka is one of the biggest in Japan servicing Asia (Golfmania.com, 2015) and Japan. Kyushu has eight international airports;
Fukuoka, Kagoshima, Kumamoto, Miyazaki, Nagasaki, Oita and Amakusa. This makes
Kyushu
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However, the population between 20-30 years old is also dominant.
Implication: Besides the 40-50 years, the 20-30 years could be seen as a target market.
Conclusion: This could be seen as an opportunity to have a wider targermarket. Furthermore China’s one child policy could be seen as a threat, as the population will shrink in the future (About.com, 2015). (IndexMundi, 2014)

1.1.2 Political Environment
To travel to Japan, a passport, which is valid for the duration of your stay, is required for all the countries in the world (Japan National Tourism Organisation, 2015). A return ticket must engage by all visitors. Foreign visitors may be asked a few questions regarding their purpose of stay and need to give away a fingerprint.
Most countries do not need a visa for entering Japan up to three months (Worldtravelguide, 2015).
The easy entering procedure to Japan might be an opportunity because visitors do not have to arrange a visa.

1.1.3 Technological Environment
The internet is the main place where people book their holiday. With a rise of 7% since 2013, in 2014 online bookings were 66% of all travel bookings worldwide, while 24%

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