Case Study : Apple Inc. Essay

3567 Words Dec 8th, 2014 15 Pages
Apple Inc. is a multinational corporation founded in 1976 by Steve Wozniak, Ronald Wayne and Steve Jobs that specializes in the development and manufacture of computer software, online services, and general consumer electronics. The company is headquartered in Cupertino, California and its main products include Macintosh computers, smartphones, tablets and portable media players. The company’s online services include iCloud, iTunes Store, and App Store. The computer softwares include OS X and IOS operating system and Safari web browser. The company’s current CEO is Tim Cook, who joined the company in 1998. As of 2014, Apple’s worldwide total revenue and gross profit have estimated $182 billion and $ 70 billion. Apple Inc. becomes the world largest traded corporation by market capitalization, which has been over $700 billion. Moreover, Apple is recognized as the most valuable brand in the world. Apple has been able to achieve dramatic growth based on various factors. Corporate philosophy, business portfolio, technology, quality, and markets are the factors that have enabled the growth of Apple. In terms of technology, Apple’s Mac Operating System X has been considered one of the most advanced operating systems in the world. With its foundation is based on UNIX, Mac has a good reputation for being highly compatible, secure, innovative and user-friendly. Market operation has also led to the growth of Apple Inc. Being a multinational company, it sells its…

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