Introduction
Apple is one of the biggest and most successful multinational corporation founded in Cupertino, California, in the United States known all over the world for its achievement in the world of technology. This large corporation was established in 1976 by a young man by the name of Steve Jobs and his partner Steve Wozniak. Apple Inc. deals with art of design and sale of computer softwares, personal computers and a collection of devices that are hand-held such as iTunes, mobile phones, iPads and tablets. Some of the main brands that are carried by the company include Macintosh hardware products, MacBook, iPhones and iPads and all these products have contributed in the growth and success of the Apple Company. The multinational company …show more content…
are considered to be the foundation that contributes towards the success of the company as being one of the biggest world’s most valuable multinational organizations. The company is viewed as a harbor of design elegance and innovation and these are correlated to the mission and vision statements of Apple Inc. that continue in motivation of the employees of the company so that they may engage in support and contribution to innovation so that the company may have a competitive advantage over its competitors. The company’s vision and mission statement’s change with time thus, addressing the changing market and organizational conditions. The company strictly adheres to its vision and mission statements in order to ensure it remains competitive in its competitive and marketing strategy and also in their structures of operations and finance in an ever advancing world. Apple’s vision statement is a representation of the company’s direction towards product development and growth, while the mission statement is a representation of the actions that are required in order for the organization to remain in the path of success (David, 2011). Apple’s major goal is the provision to their most trusted and loyal customers the best in quality and value for their money, making the company not primarily focused on making money but on customer satisfaction (Bajarin, …show more content…
By employing the same strategy as before, in March the following year that is 2012, Apple introduced the third generation of the iPad series and this possessed properties such as a 1536 pixel camera, an A5X dual core and processor of the version quad-core (Apple official website, 2012). By Apple taking on the strategy of added value, it was able to raise the prices of iPad and which was justified by the fact that the company had established the premium prices. Since the product value addition strategy employed by Apple moves hand in hand with other strategies in the market and also the reorganization of segments, this enabled Apple to acquire a target audience of the population between the ages of 25 to 45 years which also came about by the restructuring of Apple’s market segment. This age bracket represents the population in which has financial stability and who are more aware and oriented towards technology thus are able to easily buy these products despite Apple’s product premium
Apple is one of the biggest and most successful multinational corporation founded in Cupertino, California, in the United States known all over the world for its achievement in the world of technology. This large corporation was established in 1976 by a young man by the name of Steve Jobs and his partner Steve Wozniak. Apple Inc. deals with art of design and sale of computer softwares, personal computers and a collection of devices that are hand-held such as iTunes, mobile phones, iPads and tablets. Some of the main brands that are carried by the company include Macintosh hardware products, MacBook, iPhones and iPads and all these products have contributed in the growth and success of the Apple Company. The multinational company …show more content…
are considered to be the foundation that contributes towards the success of the company as being one of the biggest world’s most valuable multinational organizations. The company is viewed as a harbor of design elegance and innovation and these are correlated to the mission and vision statements of Apple Inc. that continue in motivation of the employees of the company so that they may engage in support and contribution to innovation so that the company may have a competitive advantage over its competitors. The company’s vision and mission statement’s change with time thus, addressing the changing market and organizational conditions. The company strictly adheres to its vision and mission statements in order to ensure it remains competitive in its competitive and marketing strategy and also in their structures of operations and finance in an ever advancing world. Apple’s vision statement is a representation of the company’s direction towards product development and growth, while the mission statement is a representation of the actions that are required in order for the organization to remain in the path of success (David, 2011). Apple’s major goal is the provision to their most trusted and loyal customers the best in quality and value for their money, making the company not primarily focused on making money but on customer satisfaction (Bajarin, …show more content…
By employing the same strategy as before, in March the following year that is 2012, Apple introduced the third generation of the iPad series and this possessed properties such as a 1536 pixel camera, an A5X dual core and processor of the version quad-core (Apple official website, 2012). By Apple taking on the strategy of added value, it was able to raise the prices of iPad and which was justified by the fact that the company had established the premium prices. Since the product value addition strategy employed by Apple moves hand in hand with other strategies in the market and also the reorganization of segments, this enabled Apple to acquire a target audience of the population between the ages of 25 to 45 years which also came about by the restructuring of Apple’s market segment. This age bracket represents the population in which has financial stability and who are more aware and oriented towards technology thus are able to easily buy these products despite Apple’s product premium