Carter Cleaning Company
Case #2 Questions
1) First, how would you recommend we go about reducing the turnover in our stores?
Turnover is a problem that is likely to be present in any low payed, low skilled job. Carter Cleaning can directly effect this turnover rate in a positive way through some guidance. Some great incentive for people to stay with a business is by providing opportunities for advancement. This could be practiced by Carter Cleaning by offering management positions to people who have been working with the organization and fit the criteria. Also, they could offer incentives such as discount dry cleaning for the employees families as incentive to stay. Another way to reduce turnover is
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This can be done by viewing statistical data over the past years. That way the company knows when they are likely to need new hires. The second thing that should be done is an increased applicant pool. This can be obtained in several ways. First, I would create interest in working at the business by promoting its job strengths in the local areas. They could promote themselves as a pleasant place to work, or a flexible place to work. This can be done by bulletins, web advertisements, and window signs. A strong and good brand will attract more people to want to work and apply to Carters Cleaning Company,“…should build its brand or reputation amongst potential applicants” (Dessler, 114). Also, let applicants know of any benefits for working with the company, and promoting the possibility of advancement from within. This will draw initial interest to the company. The company must exist on the internet, "For most employers and for most jobs, Internet-based recruiting is by far the recruiting source of choice" (Dessler, 116). This makes it easy for interested parties to apply to the company. Creation of an effective and easy to use application for both the web and walk-ins is crucial. This will provide an easy selection process for Carter Cleaning, and less hassle for interested parties. These promotions must be effectively placed throughout the web to attract the correct type of people that would be interested in this kind of job.