Case Analysis: Robin Chase, ZipCar, and an Inconvenient Discovery
A. INTRODUCTION
* Identify the key problems and issues in the case study: * Robin Chase wanted to start a business in a niche that had already been proven unsuccessful for the time “ * Technology of the time would not allow for her business idea be feasible (not much was wireless or dealt with via internet) * Car Utilization was only 22%, a number way too low to keep the inflow of cash high enough for the business to be profitable.
* Formulate and include a thesis statement, summarizing the outcome of your analysis in 1-2 sentences: * The reluctance of Chase to accept the failed business model of a shared-car system painfully regressed not only her, but her family …show more content…
She set out to create her own business. Not only did she want to create her own business, but she revolved the business around a problem that she had in her every day life, the lack of a car when she needed it. These factors led to the determination of Chase, who her colleagues and employees stated to be prominent. (2) Employees: although the people Chase chose to employ were from all walks of life with no actual experience in the car industry (i.e. restaurant owner Stephen Oakley), they were all chosen based on attributes and skills formed in their other various industries. These differing qualities, brought together, made for the team of ZipCar to be extremely diverse whilst coexisting harmoniously …show more content…
If Communauto, who was based in Canada, found that the demographic of urban settings in the United States were successful, they could have branched out and used their already known brand and capital to weed out ZipCar. (2) Technology: Chase began to create ZipCar in the hopes that people could effortlessly share a car using the Internet. The Internet was arguably at its beginning and wasn’t capable of meeting the needs that ZipCar intended for it to. Chase overestimated the growth of the technological revolution and her company felt the
A. INTRODUCTION
* Identify the key problems and issues in the case study: * Robin Chase wanted to start a business in a niche that had already been proven unsuccessful for the time “ * Technology of the time would not allow for her business idea be feasible (not much was wireless or dealt with via internet) * Car Utilization was only 22%, a number way too low to keep the inflow of cash high enough for the business to be profitable.
* Formulate and include a thesis statement, summarizing the outcome of your analysis in 1-2 sentences: * The reluctance of Chase to accept the failed business model of a shared-car system painfully regressed not only her, but her family …show more content…
She set out to create her own business. Not only did she want to create her own business, but she revolved the business around a problem that she had in her every day life, the lack of a car when she needed it. These factors led to the determination of Chase, who her colleagues and employees stated to be prominent. (2) Employees: although the people Chase chose to employ were from all walks of life with no actual experience in the car industry (i.e. restaurant owner Stephen Oakley), they were all chosen based on attributes and skills formed in their other various industries. These differing qualities, brought together, made for the team of ZipCar to be extremely diverse whilst coexisting harmoniously …show more content…
If Communauto, who was based in Canada, found that the demographic of urban settings in the United States were successful, they could have branched out and used their already known brand and capital to weed out ZipCar. (2) Technology: Chase began to create ZipCar in the hopes that people could effortlessly share a car using the Internet. The Internet was arguably at its beginning and wasn’t capable of meeting the needs that ZipCar intended for it to. Chase overestimated the growth of the technological revolution and her company felt the