The learning experience in the company was very pleasant. The response and support I got from the management and staffs very appreciable. The in-plant training in the company helped me to know the practicalities. I learned about management from practical perspective and I learnt about organization as to how it works in management aspects and the policies and procedures and it was an highly useful training for us.
During the first week, it was totally a new experience entering in to the organization. On the first day of the training, Marketing manager explained about whole working process of the organization with regular visit to the showroom and sales and service departments. The in-plant training was very informative and useful was it enabled …show more content…
There are many attempts to measure and explain customer satisfaction, but still does not appear to be a conclusion regarding customer satisfaction. Customer satisfaction is typically defined as consumption to evaluative judgement concerning a specific product or service to give result of an evaluative process that contrasts repurchase expectations with perceptions of performance during and after the consumption experience. The most widely accepted conceptualization of the customer satisfaction concept is the expectancy disconfirmation theory. The theory was developed by Oliver, who proposed that satisfaction level is a result of the difference between expected and perceived performance. Satisfaction occurs when product or service is better than expected. On the other hand, a performance worse than expected results is …show more content…
Firm need to know the nature of administration and & changes to be made in their administration of Mahindra & Mahindra.
1.3 OBJECTIVES OF THE STUDY
To know the consumer satisfaction towards all variation of Mahindra tractors in Mandya with an exceptional reference to the M & M engines. Alternate destinations are:
• To identify and evaluate the level of customer satisfaction towards Mahindra tractor.
• To evaluate the importance of service facilities provided to the customer by the service provider.
• To assess the customer satisfaction towards the after sales service offered by M&M.
• To study the major factors affecting the brand
During the first week, it was totally a new experience entering in to the organization. On the first day of the training, Marketing manager explained about whole working process of the organization with regular visit to the showroom and sales and service departments. The in-plant training was very informative and useful was it enabled …show more content…
There are many attempts to measure and explain customer satisfaction, but still does not appear to be a conclusion regarding customer satisfaction. Customer satisfaction is typically defined as consumption to evaluative judgement concerning a specific product or service to give result of an evaluative process that contrasts repurchase expectations with perceptions of performance during and after the consumption experience. The most widely accepted conceptualization of the customer satisfaction concept is the expectancy disconfirmation theory. The theory was developed by Oliver, who proposed that satisfaction level is a result of the difference between expected and perceived performance. Satisfaction occurs when product or service is better than expected. On the other hand, a performance worse than expected results is …show more content…
Firm need to know the nature of administration and & changes to be made in their administration of Mahindra & Mahindra.
1.3 OBJECTIVES OF THE STUDY
To know the consumer satisfaction towards all variation of Mahindra tractors in Mandya with an exceptional reference to the M & M engines. Alternate destinations are:
• To identify and evaluate the level of customer satisfaction towards Mahindra tractor.
• To evaluate the importance of service facilities provided to the customer by the service provider.
• To assess the customer satisfaction towards the after sales service offered by M&M.
• To study the major factors affecting the brand