The Canadian government was indeed pressured, mostly by the magazine industry itself due to financial aspects. This pressure can be spotted from the accruing acts the government implemented. Already in the 1920's a protective tariffs was charged on foreign magazines, and in 1965 Canada prohibited any imports of split-run editions into the country.,these are legal modified edition of a magazine with different advertisements and some minor difference in content. A more recent implementation of sanctions on foreign magazines can be seen at 1995, when Canada added a new tax on all advertising revenue that came from split-run magazines. This case was challenged by the …show more content…
The fact that Canadian share of the magazines market can be disturbing to a local individual as he would feel that he's culture is being overridden by outsourced ideas and people, and this is understandable. On the other hand, younger generation are known to be positive about culture mixture and can even claim 11% is more then enough for the local share of the market as they want to be able to reach more cultures and ideas in their own country and be exposed in that way. In this particular case the other 89% are solely american magazines which brings up the obvious question, is america trying to take over our magazine industry and that is indeed important to the