Toys R Us Research Paper

Improved Essays
Could an innocent Child’s toy effect their future career and how they see themselves? How exciting! Your best friend is having a little girl, it’s time for some shopping. So you grab your wallet and head to “Buy Buy Baby” to buy some cute pink clothes and Barbie’s and maybe even a cute little kitchen set for when she is just a little bit older. Admixed all of the excitement of a new babies coming into the world, have we as a society, ever stopped and looked at the different stereotypes and gender roles that we are instilling in our children at such a young and vulnerable age through their toys. This is a topic that not many in the past have thought about but with the growth in equality for women in and out of the workforce, there has been …show more content…
They are reminded by the toys they are playing with, the clothes that they wearing and even the princess and Tonka Truck plates they use for dinner time, that boys and girls are different. The differences between the two are shoved on them in both direct and indirect ways. For this project I visited Toys R Us to look at the direct influences on kids when it comes to their toys and what is advertised to both boys and girls. First off, there are different categories. A couple categories that stood out to me as vastly different are, “action figures Vs. Dolls,” “Building sets Vs. Bath, Beauty, and accessories” and “musical instruments Vs. Cooking for girls.” These categories show how boys are pushed to be the engineers, the musicians and the superhero’s of the world and girls are pushed to be the homemakers and caregivers. In an article written by Rebecca Hains called “The problem with separate toys for girls and boys,” she talks about the strong influences of gender roles being set on innocent in animate objects like toys. In her article she shares a quote from Susan Linn, a psychologist at Harvard Medical School, she says that, “children use toys to try on new roles, experiment and explore interests...rigidly gendered toy marketing tells kids who they should be, how they should behave, and what they should be interested in;” she calls this “an unhealthily prescriptive situation.” …show more content…
Something as innocent and as simple as a children’s toy can be such a strong influencer as to what a child will become and what they will think of themselves as the get older. Although no one is forcing these children, both boys and girls, to become a nurse over a doctor, or a pilot over a teacher they are indirectly and directly influenced into believing and thinking the way society thinks boys and girls should be. There is no research the proves 100% that children’s toys effect their career goals in a negative way but there are a lot of theories and researchers looking into whether this is true or not, like the studies done by Becky Francis. This is still a new topic that is being researched and revised over and over but there is a trend starting that shows just how gender stereotypes placed on children’s toys affect their view of themselves and their views on the careers that they should and or want to pursue. With this said I theorize that if we start to instill in our children, especially girls, that they can become anything they desire, even if society says otherwise, then we will have created young girls (and boys) that are strong individuals that are not afraid to fight against the gendered stereotypes that they have grown up

Related Documents

  • Improved Essays

    Gender Roles In Target

    • 645 Words
    • 3 Pages

    On the other hand, the boy side had masculine items. For example, a wrestler, super hero, and Hot Wheels. These messages disagree with my views on gender because I believe that boys and girls should be equal. They should be able to share the same toys. It should be okay for girls to play with action figures and boys to play with…

    • 645 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Throughout history, children have been taught and influenced by the environment and by their parents. Brain chemistry and genes have also been a factor in what boys and girls do. “Why Boys Don’t Play with Dolls” Katha Pollitt wrote “Why Boys Don’t’ Play with Dolls” on October eighth, nineteen ninety-four while she examines and challenges parents and adults to not lessen the biological differences between boys and girls and what messages they are receiving (Pollitt 187). Some of the things that she coveys in her essay is that she looks at how children are raised, how women view sports, how Barbie affects women, the society views on women, theories, and how stereotypes affect children.…

    • 792 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    If children’s toys were marketed based on racial, ethnic, or socioeconomic groups, a major backlash would occur; however, companies have produced and marketed gender-differentiated toys to the masses for decades if not centuries. In the midst of the modern push toward gender equality, aisles are still separated by pink and blue, aggression and domesticity, heroes and princesses, and so forth. Finding a toy or activity for children not unambiguously targeted towards male or female children has grown increasingly difficult, and this trend poses a potential threat toward the gender equality so desired by the public today. In studies conducted to assess the impact of these gender-stereotyped toys and marketing, researchers and authors are finding…

    • 1556 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Gender roles and stereotypes have always been an issue in society, and they still are to this day. Although feminism and woman’s rights have come so far in the past years, there is still more progress to be made and the sexist labels do not only happen to women. Having gender stereotypes, that begin when we are young, creates the platform for many of these sexist issues that women, as well as men, are still facing. The article “Why Boys Don’t Play with Dolls” written by Katha Pollitt expresses the ideas of male and female stereotypes along with feminism.…

    • 965 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    1. Looking at commercial advertising of boy and girl’s toys; girl’s commercials played soft musical tune, while boy’s toy commercials had more of a rock and roll musical tune. Furthermore, the media enforced general roles to the viewers by only including males in boy’s toy commercials and females in girl’s toy commercials. The settings for boy’s toy commercials were usually outside and consisted of darker colors. In addition, they included toy weapons and/or action figures (males with large muscles) that provoked thoughts of violence.…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Toy Bias Research Paper

    • 317 Words
    • 2 Pages

    As ridiculous as it seems the issue of toy bias is still very much prevalent in today's society. It is at the root of the sexist gender expectations and behaviors. As awful and crazy as it may seem, little girls don’t get the same nurturing and educational opportunities as boys. This idea can reach back all the way to the times were women were expected to stay in the house and cook so that is what they grew up learning to do, while little boys went out the exercise their minds, play and learn. Sexism and gender bias may seem like adult topics and issues but it’s start is in the messages we send to little kids.…

    • 317 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Maria Edgeworth's Toys

    • 797 Words
    • 4 Pages

    In Roland Barthes “Toys” and Maria Edgeworth’s “Toys” they both talk about how toys have affected the culture for the good and the bad. Toys have had a big impact on the way children grow up; it has changed the culture since younger generations are becoming adults. While I was growing up as a child one of my favorite toys was the Gameboy. It had many different games that you could play. The Gameboy was a massive technologic advance that the children of my generation got to play with.…

    • 797 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Bongolan, Rosemary: Toy Companies do have a moral obligation to consider the social impact of their toys. Toy companies mainly care about money and they don't think about the gender roles and what society now thinks what each gender is supposed to do, the impact of their toys. Children now have a sense of what their supposed to do when they grow up and how they're supposed to look and feel instead of doing what feels right to them. Toy companies should consider what goes on beyond the product. "How would the children respond to this product?"…

    • 171 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Gender Specific Toys

    • 1225 Words
    • 5 Pages

    Girls are prepared for a very different role in society. They are encouraged to play with Baby Alive dolls, Easy Bake Ovens, and various…

    • 1225 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    When children are restricted to use certain toys or play certain games that the society perceives to conform to their specific gender roles they are not capable of exploring their abilities or realizing their talents more sore if these capabilities do not conform to their gender roles. Science has clearly proven that apart from biological capabilities both males and females have equal physical and mental abilities therefore children should be given and equal opportunity to develop psychological without the constraints that arise out of societal stereotypes of gender roles and…

    • 1998 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    At an early age it separates males and females in their education and their form of play. In reading seventeen of The Kaleidoscope of Gender: Prisms, Patterns, and Possibilities, Emily Kane observes young children in their gendered play and their parents’ reactions to the gendered toys. As girls were able to play with masculine and feminine toys freely, boys’ play was more complex. Although parents accepted toys that simulated domestic life, truly femininely characterized toys, like Barbie, were highly rejected by the parents (Kane).…

    • 1697 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Children’s toys have helped construct the inequality concept of gender roles by their masculine and feminine packaging. In the world of toy marketing,…

    • 1000 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Gender Specific Toys Essay

    • 1508 Words
    • 7 Pages

    Project One: Research Investigation Work Skylar Foley Southern New Hampshire University Project One: Research Investigation Work The social science issue that I have chosen is “the influences of gender-specific toys on children.” There are a couple of reasons I have chosen this issue, one being that children are constantly learning, they are our future and we want to teach them that they have the freedom to choose for themselves. Another reason being that some parents truly believe that boys playing with Barbies and girls playing with G.I. Joes would turn them into becoming a homosexual. I’m a firm believer that homosexuality is not developed but the person is born homosexual.…

    • 1508 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Case Study Of Toys R Us

    • 1082 Words
    • 4 Pages

    II. INTRODUCTION A. Description of the Business The mission of Toys R Us is to bring joy into the lives of its customers. Established in Washington D.C in 1948 by Charles Lazarus, a man who dreamed of turning a world full of toys for children into a reality, Toys R Us was originally a baby furniture store. As his business grew Lazarus discovered new ways to satisfy his customers by introducing infant merchandise and toys for toddlers.…

    • 1082 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    People are not aware of the impact toys have on their brains and the image they project. Especially the famous Barbie, who has been heavily criticized over the years by creating a stereotype and physical unattainable figure for women around the world, one of the controversies has to do with the appearance of Barbie. Its extreme thinness induces problem in children at a young age. Barbie’s birth changed the history of toys and girls forever. Before Barbie, majority of the toys young girls would play with involved being mothers.…

    • 141 Words
    • 1 Pages
    Decent Essays