Cadbury Uk Limited As A British Multinational Confectionery Company

3103 Words Jul 22nd, 2015 13 Pages
Introduction

Cadbury UK limited. (Commonly known as Cadbury) is a famous British multinational confectionery company headquartered based in Uxbridge, Greater London that designs, manufactures, distributes and sells confectionery goods over fifty countries worldwide. Cadbury 's best known products that include the Creme Egg, the Dairy Milk chocolate and many other delicious sweets.

"Dairy Milk" is a very important production line currently manufactured by Cadbury (except in US, it is made by The Hershey). It was originally introduced in the United Kingdom in 1905 and now has expanded to many products. Every product named under Dairy Milk has received plenty of great response from consumer market, for example in 2014, Dairy Milk was ranked the best selling chocolate bar in the UK.

"Joyville" and "Free The Joy” are two famous campaigns introduce by Cadbury was explicitly design to support the branding of Dairy Milk chocolate. In 2012, "Joyville" campaign focuses on presenting the idea of Cadbury is an organisation that made to bring joy to people. Chocolate fountains were put in shopping centres such as Westfield London and the first ad focused on the prelaunch of Dairy Milk Bubbly. In 2014, "Free the Joy" campaign launched. It embeds a famous song "Yes Sir, I Can Boogie" by Baccara (1977) in the television commercial. Also a new packaging design was released for Dairy Milk (and its variants) inviting consumers to scan an on-pack QR code and visit a website…

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