Buying On The Internet: Gender Differences

Decent Essays
Buying on the Internet: Gender Differences in On-line and Conventional Buying Motivations. (2004). Sex Roles, 50(5/6), 423-444.
• This article explores gender differences in online and conventional buying motivations. Males and females have been known to have different attitudes toward internet and conventional shopping. Males could have a more positive attitude toward online buying than females. Also, females are more psychologically invested in shopping than males. Females have highly positive attitudes toward buying and associate it with leisure time; whereas males tend to have negative attitudes toward buying and see it as work and want to less time and effort. This means that females tend to focus on the buying experience and males focus
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J., Joshi, N., & Shah, N. (2009). Do men and women really shop differently? An exploration of gender differences in mall shopping in India. International Journal Of Consumer Studies, 33(6), 715-723.
• This article explores the different shopping habits between males and females in shopping malls in India. There are stereotypes that males have negative attitudes towards shopping and spend less time in shopping malls compared to females. Some research indicates that females enjoy shopping and have positive attitudes during shopping experiences. Also males spend more money when shopping but females are more into fashion and shop frequently. Males and females have different shopping orientation and attitudes.
• This article is significate because it proves that females have better attitudes towards shopping and tend to buy fashion related merchandise more often than males. Data was collected and discovered that males actually spend more time, money and visit the mall more frequently than females. Also female shoppers are not significantly different in the shopping orientation from males; except when it comes to window shopping. Overall, the mall shoppers ' attitudes and shopping orientation do not have the ability to successfully discriminate between the
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Compulsive buying can negatively impact personal relationships, cause distress and financial problems and interfere with social and occupational functions. Compulsive buying is associated with depression, anxiety and impulsive behaviors. Female students are more prone to compulsive buying than males. Male students tend to impulsively buy instrumental and leisure goods associated with activity and females tend to buy symbolic and self-expressive items associated with appearance. Emotional state plays a powerful role in compulsive buying for males and

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