Hedonic Shopping Hypothesis

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Hypothesis H11b: there is a difference between the effect of quality of information (diversity and up-to-date dissemination) on hedonic shopping value among users with different income statuses.
Hypothesis H12a: there is a difference between the effect of quality of service (speed and accessibility) on utilitarian shopping value among users with different income statuses.
Hypothesis H12b: there is a difference between the effect of quality of service (speed and acceptability) on hedonic shopping value among users with different income statuses.
Hypothesis H13a: there is a difference between the effect of utilitarian shopping value on satisfaction and repurchase intention among users with different income statuses.
Hypothesis H13b: there is a difference between the effect of hedonic shopping value on satisfaction and repurchase intention among users with different income statuses.
Some of the studies showed that consumption patterns are remarkably different among the two sexes. Sex is defined …show more content…
CS2 I think purchasing from the internet shops is pleasurable. CS3 I am satisfied with shopping in this internet shopping website in comparison to other internet shopping websites. CS4 I am partially satisfied about the information provided by the internet shopping website about the products. CS5 I am satisfied with the extra services (such as order, return, and delivery) provided by the internet shopping website.
Repurchase intention IR1 I intend to continue buying the product I use regularly from the internet shopping website. IR2 I intend to use internet shopping website regularly to gain information about the products. IR3 I intend to suggest the internet shopping website I regularly use. IR4 I intend to use the internet shopping website as my priority for online shopping. IR5 I intend to use the internet shopping website regularly except for any unpredictable reasons.

3-2 data collection and

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