The author of this source is Peter Hultén and Vladimir Vanyushyn. Peter Hultén is a Senior Lecturer at USBE, Umeå School of Business and Economics. Vladimir Vanyushyn is a Lecturer in Marketing at USBE, Umeå School of Business and Economics. Peter has published papers on shoppers ' impulse purchase behavior, decision-making and management of customer complaints in the B2B sector. Vladimir has published papers on shoppers ' impulse purchase behavior and is currently involved in research on factors affecting growth of SMEs.
The publication date for this …show more content…
"IMPACT OF CELEBRITIES ON CUSTOMERS." International Journal of Applied Services Marketing Perspectives 3.4 (2014): 1283-90. ProQuest. Web. 22 Mar. 2015.
The author of “Impact of Celebrities on Customers” was written by Archana Dadhe. Dadhe is Assistant Professor at Department of Management Sciences and Research, G.S.College of Commerce and Economics. Has done Ph.D., MBA, Post Graduate Diploma in Management, and Post Graduate Diploma in Marketing Management. Having 15 years of experience in the field of Academics.
The source was published on October, 2014. The information is current for the discipline because it shows numerical data on the impact of celebrities on customers.
The purpose is to inform readers about the statistical study of the influence of celebrities on the consumers.
The biases of the author greatly affect the material structure wise. Dadhe writes in a form where there is subtitles, abstracts, and charts with numerical data on them. Although an English major would preferably write it in paragraph style and mainly discuss the results rather than present them in a chart. The English major would have a topic sentence to combine the two different paragraphs instead of putting subtitles as Dadhe did. What I found convincing in the journal source was when Dadhe stated that “In order for brands to appeal and attract customers despite the enormous options they have, brands should aggressively differentiate themselves from their