2. Social Characteristics 5
3. Cultural Characteristics 6
4. International Business Involvement Options 8
5. NZ Government Support 9
6. Conclusion 9
7. References 10
India is one of the largest countries in the world. It is becoming a lucrative market for processed food imports, popular because of a growing population of 1.2billon. New Zealand exporters have found the biggest market potential is for processed foods such as milk and dairy, coffee and carbonated drinks, and seafood. Fonterra have invested in India and want to keep sustainable development.
India is also the one of the world's largest agricultural …show more content…
This report will gather information about India’s market and Fonterra’s resource situation from journal articles and website. The limit of this report was most information was collecting from the Internet and no opportunity to research the market in India.
2. Social Characteristics
India has dozens of ethnic groups and more than 300 tribal people. All ethnic groups are around 94-96% of the total number of the population. Main ethnic groups: Hindustan, accounts for 46.3% of the population, Telugu (with 8.6%), Bangladesh (with 7.7%), Marati tribe (with 7.6%). India's main religions: Hinduism (82.7%), Islam, Christianity (2.6%) (11.2%), Sikhism (2%) (India Online, 2013).
Indians are family-centred in their personal lives. The Indian middle-class cultural level has higher incomes and higher living standards generally (Rampur,