Essay Business Plan Dadada.Com
Current Online competition: For PMP training and certification the 5 major competitors are
1. Simplilearn.com : Offers both classroom and online training. Online training has 2 branches, instructor led and self learning.
Instructor led online training key features (Rs. 9950): 32 hrs online classroom training, e-learning content, 14 chapter end quizzes, 5 PMP mocks, 90 days access, exam tips and mind maps
Online self learning: Basic(Rs. 4950), Standard(Rs. 5950) and Advanced(Rs. 8000). Key features similar to Instructor led.
Simplilearn has been in the education industry for quite some time and is a partner to many bodies like PMI, APMG, CFA Institute, GARP, ASTQB and IIBA.
2. Knowledgewoods.in …show more content…
3. Content Marketing: Idea is to focus on high quality content with keyword research
4. Guest Blogging: Writing for someone else to increase traffic to your site using backlinks.
Using social media:
1. 4 E’s strategy –
Education: Enriching target community with information and resources,
Entertainment: Creating fun, sticky and memorable content that allows one to associate with the image or brand of your business
Engagement: Engage the community by recognizing their inputs, contributions and presence
Empowerment: A space created to the members of the community to play an active role.
2. Tools: (a) Networking tools – blogs, microblogs, social networks (b) Collaboration tools – wikis, social news, social bookmarking (c) Multimedia tools – videos, images, interactive content (d) Entertainment tools – virtual worlds, online gaming
3. Measurement: (a) PR/media measurement - Viewing social media as media for their ability to reach an audience. (b) Word of mouth measurement - Viewing social media as online interactions among people. (c) Web analytics - Interested in people's usage patterns, as both audience and customers. (d) Opinion research - Mining online opinions as the world's largest focus group.
Online Marketing strategies directed at target audience:
Some of the strategies are:
1. Article Marketing: Publish articles with clear content
2. Forum Marketing