Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

1792 Words Mar 3rd, 2015 8 Pages
Strategic Plan Part 1 Walt Disney:
Conceptualizing new service division
Will Johnson
BUS/475
March 12, 2015
Frank Bearden

Strategic Plan Part 1: Conceptualizing new service division

Introduction The Disney brand is a global powerhouse, renown for entertaining hundreds of millions of people over the past 75 years. Founder Walt Disney (d. 1966) took a simple vision of an animated mouse and turned it into a fantastical empire full of breathtaking imaginations come to life. The Disney Company is an organization which embraces constant innovations, one which the corporate world admires. It is because of this restless and intrepid spirit that Disney consistently lands on Forbes ‘Best Of’ lists, including Most Reputable Businesses
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400, 2014). In other words, innovation is taking what already exists and improving it. Disney has a rich history of introducing new techniques and breathing fresh ideas into already existing mediums. It is continual innovation that keeps Disney at the forefront of total family entertainment – from animation, to feature films; from theme parks, to digital and video content. Disney did not invent animation or feature films, but definitely improved on both. And in keeping with this core mission that Disney will open the Science & Technology Division (Sci-Tech) to extend our innovation further. The company owes it to our consumers and shareholder’s to continue staying at the forefront of technological advancements. This new Division will be solely dedicated to research and development and deployment of brand new technology, expanding what we can currently do with entertainment and media. Business Model
Mission
A mission statement is a company’s core value – what is stands for and what it is in business to do. As the leader of entertainment, Disney stands for being at the forefront of entertainment using creativity and innovation. It was Walt Disney himself who introduced sound animatronics (moving robotic characters) as early as 1963, a technology now used throughout the world. Technology was and still is important to

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