Google Business Strategy

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Summary
Everyday millions of people use the Google search engine to accomplish daily goals, but very few put actual thought into the opportunities that this unique service provides. Google is unmatched in its potential for job growth and security for all employees. With benefits unlike any other, Google offers an environment that is truly unique compared to anything market. From its humble beginnings to the industry icon it has become, Google has been a pioneer in the digital world. This report will examine the history, leadership, products, locations, job opportunities, and benefits found at Google
History
Starting with a campus tour in 1995, Larry Page and Sergey Brin created a bond that would change the world forever (History, n.d.). With
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The lack of restrictions the Android operating system offered was welcomed by the technology market as an alternative to any other products available on the market (J.P. Pederson, 2009).
Google’s latest business splash has been in the world of mobile devices. With the rise of smart phones and tablets, Google release its own products into the market, starting in 2008 with the release of the G1 through T-Mobile, Google has released the Nexus line devices that includes tablets as well as phones (History, 2014). Google also released apps that add a whole new dimension of functionality to Apple’s iPhone. Google maps, a navigation based app, and the Google app, which is a simple search app that can interpret user input from a microphone, were both requested by Apple
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A primary cause is the Googleplex, which may be regarded as one of the most intriguing company offices in the world. Google always holds employee morale highly and the on-site services are proof of that belief. Eros Hoagland took a vivid look at the best parts of the Googleplex in a Time magazine photo article and captures World class chefs that provide exquisite complimentary cuisine in three different cafeterias to all employees, on-site daycare for those with children, free laundry mats, and even barbershops to satisfy any desires faced in an average work week. Along with the previously mentioned items, there is a wealth of features

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