Advantages Of Microsoft Salesforce

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Register to read the introduction… Also, Microsoft plans to offer their product at half the price of Salesforce.com, using a tactic they have employed with great effect in other marketplaces to pressure their competitors. Salesforce.com still has plenty of catching up to do to reach the size and market share of their larger competitors. As of 2007, SAP's CRM market share was 25.7 percent, compared to only 7 percent for Salesforce.com. IBM's customer base includes 9,000 software companies that run their applications on their software and that are likelier to choose a solution offered by IBM over Salesforce.com.
Another challenge for Salesforce.com is to expand its business model into other areas. Salesforce is currently used mostly by sales staff needing to keep track of leads and customer lists. One way the company is trying to provide additional functionality is through a partnership with Google and more specifically Google Apps. Salesforce.com is combining its services with Gmail,
…show more content…
Nicholas Hoover, "Service Outages Force Cloud Adopters to Rethink Tactics," Information Week, August 18/25, 2008; Jay Greene, "Google and Salesforce: A Tighter Bond," Business Week, April 15, 2008; Mary Hayes Weier, "Salesforce, Google Show Fruits of Their Collaboration," Information Week, April 21, 2008; John Pailacto and Clint Boulton, "An On-Demand Partnership," eWeck, April 21, 2008; Gary Rivlin, "Software for Rent," The New York Times, November 13, 2007; Steve Hamm, " A Big Sales Job for Salesforce.com," Business Week, September 24, 2007; Mary Hayes Weier, "Salesforce.com" and Marianne Kolbasuk McGee, "Salesforce as B-to-B Broker," Information Week, December 10, 2007; Salesforce.com, Report on Form 10-K for the fiscal year ended January 31, 2008, filed with the SEC on

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