Essay on Business Analysis Part 1

839 Words Aug 26th, 2012 4 Pages
Business Analysis part 1
MGT/521
July 9, 2012
Yvonne Richmond

Today I will choose Wal-Mart for my company business analysis SWOT. Wal-Mart is one of the biggest retail stores in the United States. Wal-Mart operates under 69 different banners in the 27 countries. Wal-Mart mean goal is to saving people money to help them live better, that was Sam Walton. Today one will be talking about the strength, weakness, opportunity, and threats of the company I have chosen.
Strengths
• Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.
• Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase
…show more content…
• New locations and store types offer Wal-Mart opportunities to exploit market development. They diversified from large super centers, to local and mall-based sites.
• Opportunities exist for Wal-Mart to continue with its current strategy of large, super centers.
Threats
• Being number one means that you are the target of competition, locally and globally.
• Being a global retailer means that you are exposed to political problems in the countries that you operate in.
• The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost has fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.
Based on the information received from the SWOT analysis one should invest in Wal-Mart Company. The strengths and opportunity of this company shows that the company will be around for a long time to come. Every company is going to have weakness and threats of the company but, one believe that Wal-Mart is the most powerful company and the best to invest your time and money.
So every company has internal and external stakeholder, the internal stakeholders of Wal-Mart is the stockholders, employees, management team, and the suppliers. The stockholders are really just interest in the revenue and the divided of the

Related Documents