Btec Essay example

3969 Words Nov 20th, 2014 16 Pages
Unit 4:
Unit code: QCF Level 3: Credit value:

Business Communication
H/502/5413 BTEC National 10

Guided learning hours: 60
Aim and purpose
The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation.

Unit introduction
A business needs accurate and relevant information from internal and external sources in order to operate profitably. Proper collection of data creates an environment where informed decisions can be taken for the benefit of the business. In order to manage information effectively, there must be good communication systems within the
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Edexcel BTEC Level 3 Nationals specification in Business – Issue 2 – June 2010 © Edexcel Limited 2010


Unit content
1 Understand different types of business information
Types of information: verbal; written; onscreen; multi-media; web based Purpose of information: updating knowledge; informing future developments; strategic direction; SWOT analysis; offering competitive insight; communicating sales promotions; inviting support for activities Sources of information: internal, eg financial, human resources, marketing, purchasing, sales, manufacturing, administration; external, eg government, trade groupings, commercially provided, databases, research; reliability of data sources

2 Be able to present business information effectively
Presentation methods to meet the needs of the user: eg document, use of style, verbal presentations, role plays, onscreen multi-media presentation, use of images, web-based presentation, multi-lingual support Output requirement: eg resolution of images, page layout, text formatting, use of tables, combining information from a range of applications, use of specialist software and hardware Presenting corporate communication: methods; mission statements, advertising, packaging, logos, livery, strap lines, endorsements, sponsorship

3 Understand the issues and constraints in relation to the use of business information

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