Brown Form The Old Forester Kentucky Straight Bourbon Whiskey

1296 Words Oct 4th, 2016 6 Pages
Brown Forman was founded in Louisville, Kentucky, in 1870, by George Garvin Brown, a young pharmaceuticals salesman, and his half-brother, with their $5,500 in saved and borrowed money, as T.S. Brown and Bro [1]. They made high-quality whisky and sold them in sealed glass bottles, an innovative approach at a time when whisky was commonly sold by the barrel. The flagship brand became the Old Forester Kentucky Straight Bourbon Whisky [1]. George Brown later entered in a partnership with his accountant friend, George Forman, and, in 1890, the company name was changed to Brown-Forman. Business was growing for Brown-Forman despite the growing prohibitionist movement [1].
In 1901, George Forman died, and Brown purchased his stock in the company [1]. Brown-Forman Incorporated was established shortly after [1]. George Brown’s son, Owsley Brown joined the company in 1904, initiating Brown-Forman Inc.’s tradition of family apprenticeship [1]. In 1917, Owsley Brown became the president of the company [1]. In 1923, Owsley Brown and other important industry players organized what later became the Distilled Spirits Council of the United States (DISCUS) [1]. DISCUS represents the leading producers and marketers of distilled spirits in the United States by protecting the industry from higher taxes, helping reduce international trade barriers, while supporting policies that encourage responsible and moderate consumption [2].
Brown-Forman Corporation became public on October 1933 for…

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