The Beatles accomplished fame and fortune in a matter of four years. Fame that has not died down no matter how many years have come to pass. Though the Beatles were an extremely talented band, the Beatles success would not have been attained without the help of Brian Epstein and the originality of the band themselves. It has been said that “Epstein’s youth, Jewishness, and homosexuality opened doors for him in the world of rock ‘n’ roll management” (Millard, 103). Without this access the Beatles would not have accomplished “cult status”. Once Brian Epstein became involved in the Beatles he immediately sought to change the image of the band, while maintaining the bands originality. Normally, band managers of the time, sought to change the image
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Epstein understood that he needed to approach this industry from a new perspective and that “style interacted with show business” (103). Epstein’s acknowledgement of the importance of fashion is illustrated in the fresh new panache he fabricated. The style Epstein chose for the suits indicates there was a deliberation involved. He did not wish to follow the flashy, boxy, bright colored suits. His choice to be “influenced by the latest European fashions” was also strongly due to his own personal love for the style. This classy new modern look was a key piece of the success obtained by the Beatles. This new “mod” created an appeal for both young men and women. Young men saw tough, rebellious, cool guys. Whereas, young ladies saw sexy, funny, kind guys. The ability to reach both young men and women differentiated the Beatles from other musicians. Another key aspect to the Beatles success was their “mop-top” haircuts. Though the “hairstyle was inspired by Astrid Kirchherr”, “the impact of the look was reinforced by Epstein’s insistence on uniformity” (106). This uniformity was also illustrated in the bands gear. Epstein believed that image was the key. His influence on the Beatles image and the consistent uniformity of the overall image, helped launch one of the greatest bands in
Epstein understood that he needed to approach this industry from a new perspective and that “style interacted with show business” (103). Epstein’s acknowledgement of the importance of fashion is illustrated in the fresh new panache he fabricated. The style Epstein chose for the suits indicates there was a deliberation involved. He did not wish to follow the flashy, boxy, bright colored suits. His choice to be “influenced by the latest European fashions” was also strongly due to his own personal love for the style. This classy new modern look was a key piece of the success obtained by the Beatles. This new “mod” created an appeal for both young men and women. Young men saw tough, rebellious, cool guys. Whereas, young ladies saw sexy, funny, kind guys. The ability to reach both young men and women differentiated the Beatles from other musicians. Another key aspect to the Beatles success was their “mop-top” haircuts. Though the “hairstyle was inspired by Astrid Kirchherr”, “the impact of the look was reinforced by Epstein’s insistence on uniformity” (106). This uniformity was also illustrated in the bands gear. Epstein believed that image was the key. His influence on the Beatles image and the consistent uniformity of the overall image, helped launch one of the greatest bands in