Egoism is acting within the one’s selfish interest. It is mature supposition to note the advertising agency placed its interests before that of the employee. The dilemma presented in above case is that of the conflict of interests. Meeting clients’ expectations at the expense of the employee’s time off was an egocentric move by the company. The second theory, utilitarianism model, strives to bring benefits to the majority. The move of cancelling Borries trip attracted controversy in the entire workforce. Other employees felt the same situation would face them and they gradually began losing trust in the agency. The situation did not serve the needs of the majority. Rather, it put the interests of the client and compromised the trust of the majority; employees and …show more content…
Integrative analysis of above cases makes it easy to generate different and contrasting views from students and therefore cross-learning. When students realize their fellow friends have opposing views to an issue, some are likely to expand their thinking on the dimension projected by their colleagues. Above is not only an important part of integrative learning, it also promotes the much-needed interaction, association, and collaboration among scholars. The module served above needs and made it possible to develop team work and interpersonal skills. What is more is that the case studies presented a bench-mark for scholars to investigate on issues concurrently and develop solutions as a