Bmw Competitive Analysis Essay
BMW AG Group
BMW AG was founded in 1916. Today the Company is one of Germany’s largest and most successful car and motorcycle manufacturers in the world. BMW Group owns three of the leading premium brands in the automobile industry: BMW, MINI and Rolls-Royce. They set the highest standards in terms …show more content…
Financial strength BMW Group been named sector leader in by the SAM Group for the DJS Indexes for seven years in a roll. The BMW Group is also the only company in the automotive industry that is listed in this family of indexes every year since it was established in 1999. BMW common stock was the DAX-30 best-performing share last year. Mercedes Benz has the financial stability backed by Daimler AG. There index DDAIF increase to $92 per share after the company reported record annual results.
Profitability BMW and Mercedes profits increased in 2011 while Lexus earnings fall in the last quarters due to the Sendai Earthquake.
Management BMW has a typical corporate structure with several boards. Of those, the most important is the management and the advisory board. The management board is responsible for the daily