Blink is a book that analyzes the way people make decisions. According to the author, Malcolm Gladwell, people use one of two strategies to come to a decision. The first strategy is a conscious one. When using this strategy, people think about what they have learned and develop an answer. The second is an unconscious strategy in which a person's brain reaches a conclusion in a matter of seconds, often times without awareness. These conclusions are what we generally refer to as hunches or instincts and, it is the development and reliability of these types of conclusions that Gladwell focuses on in this book. In doing so, Gladwell sets out to accomplish three tasks. The first is to prove that decisions made very quickly can be as
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According to Greenberg, empowered decision making allows employees to make decisions required to do their jobs without seeking supervisory approval. While some managers will not be eager to relinquish control in decision-making to their subordinates, they may find that doing so helps them become more efficient managers. Those managers, who are able to apply Gladwell's theories to their employees, stand to decrease their subordinate-imposed time, thereby increasing their discretionary time, as explained in the article "Who's Got the Monkey?"
To support this idea, Gladwell tells the story of a young lieutenant named Paul Van Riper, who used constant training and empowered decision making to run his platoon in Vietnam. Van Riper believed empowered decision making was not only necessary to allow people to act instinctively, but also essential to run an effective platoon. For example, Van Riper ran his men through extensive physical training on the days between missions. However, once fighting started out in the field, Van Riper did not want introspection. He wanted his men to resolve their own problems. As a result, he refused to radio his men when he heard gunfire unless they initiated contact first. He wanted them to think for themselves. In the words of Van Riper "The danger in calling is that they'll tell you anything to get you off their backs, and if you act on it and take it at face value, you could make a mistake. Plus, now they