Behavioral Tracking

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People starts to know about Behavioral Tracking recently, it is a new word for them. But over time people have realized that it is invading and influencing their daily life. Behavioral Tracking comprises a range of technologies which used by companies with online website publishing and advertising in order to increase the effectiveness of advertising using user web-browsing behavior information.Some experts with credentials had mislead users’ thoughts about how those companies make profits through supervising their personal online privacy. However, Behavioral Tracking will only bring mutually benefits to both sides.

In the article “Who’s tracking on you, FTC pushes “Do Not Track” Plan”, Herb Weisbaum claims, “Most people have no idea this is going on,"says Sharon Goott Nissim with the Electronic Privacy Information Center. “Your online profile is being sold on the web. It's kind of crazy and it's not harmless.’’ …show more content…
Furthermore, he misrepresents the leaking of personal profile: It will not really harm the individual’s interests but to improve the efficiency of consumption by

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