While listening to and reading the lecture, Why Privacy Matters, given by Glenn Greenwald at the TedGlobal event in 2014, it because clear to me that this speech presented information that was methodically and strategically conceived to make an argument that would try to change the perception of its targeted audience. The main argument in this lecture is about our privacy when it comes to the internet and its various forms such as services like, Google, or Facebook. The author argues that in an era where more and more intrusion is occurring into our digital lives, people are conforming their actions around the notion that they may be under the watchful eyes of various entities. That’s where the importance …show more content…
To accomplish that goal many persuasive writing tactics are implemented. For example the author informs that audience early in the presentation that “Over the last 16 months, as I've debated this issue around the world.” I feel that the early inclusion of this statement is a strategy related to the appeal of Ethos in how it tries to imply that person you are listening to is an expert on this topic. I think it’s implementation is crucial as well simply because it may seek to reduce the level of doubt associated with any of the claims made by the author when going forward with their speech. I also find it interesting that Glenn Greenwald doesn't mention his direct relationship to this subject matter and I feel that he makes the assumption that his viewers already are aware of this fact. One of the best persuasive strategies employed within the presentation is the targeted nuance of fear he associates with the statements he quotes by both Eric Schmidt, the CEO of Google, and Mark Zuckerberg. He cites Eric Schmidt of saying. “If you're doing something that you don't want other people to know, maybe you