Initial Strategy
When BOLD footwear was founded, we pursued an overall low-cost-provider strategy, striving to achieve lower costs than competitors in offering high quality shoes to a broad spectrum of buyers. Focusing on a broad target market, BOLD footwear will avoid losing potential market share in any segment as we watched to see how other companies define themselves. Nevertheless, we were aware that being the lowest cost competitor would eventually hurt the quality of our shoes and so we had to find a solution that would not translate into sacrificing the quality of our shoes and losing market share.
Current Strategy
Therefore, for the past five years, BOLD footwear has operated through a good quality low-cost provider, yet not the lowest …show more content…
BOLD footwear competes with eleven other entities whose operations take place in one or all four geographic regions- North-America, Europe-Africa, Asia-Pacific, and Latin America. Our competitors consist of Jog, Dare Shoes, and Prestige. Although our overall strategy seems to be very similar to our competitors, we have established internal business strategies that differentiate our company and our products from the rest of the industry.
BOLD footwear started off with two plants, one two million plant in North America and a newer four million plant in Asia, hoping to expand to all four regions. The forecasted growth in sales of athletic footwear are excellent. Currently, athletic shoes have become the everyday footwear of choice of people of all ages. Athletic footwear also fulfills the preferences and tastes of many. Some purchase athletic shoes for recreational activities, other for leisure and others look for shoes that will provide them great …show more content…
They have taken a safe route to becoming one of the top companies by going into one specific geographic area, Asia-Pacific. Most Dare Shoes production capacity is located in Asia-Pacific which is one of the cheapest production locations. Focusing production capacity where most of the sales are incurred is a safe strategy. However, this could disinterest investors who are looking for companies that aim to expand globally and that target a global market. One of the brand differentiators for Dare Shoes is their enormous investment in Marketing. They are the company with the highest expense in advertising and celebrity appeal. Such factors can be a determinant for wholesaler support and well as overall
When BOLD footwear was founded, we pursued an overall low-cost-provider strategy, striving to achieve lower costs than competitors in offering high quality shoes to a broad spectrum of buyers. Focusing on a broad target market, BOLD footwear will avoid losing potential market share in any segment as we watched to see how other companies define themselves. Nevertheless, we were aware that being the lowest cost competitor would eventually hurt the quality of our shoes and so we had to find a solution that would not translate into sacrificing the quality of our shoes and losing market share.
Current Strategy
Therefore, for the past five years, BOLD footwear has operated through a good quality low-cost provider, yet not the lowest …show more content…
BOLD footwear competes with eleven other entities whose operations take place in one or all four geographic regions- North-America, Europe-Africa, Asia-Pacific, and Latin America. Our competitors consist of Jog, Dare Shoes, and Prestige. Although our overall strategy seems to be very similar to our competitors, we have established internal business strategies that differentiate our company and our products from the rest of the industry.
BOLD footwear started off with two plants, one two million plant in North America and a newer four million plant in Asia, hoping to expand to all four regions. The forecasted growth in sales of athletic footwear are excellent. Currently, athletic shoes have become the everyday footwear of choice of people of all ages. Athletic footwear also fulfills the preferences and tastes of many. Some purchase athletic shoes for recreational activities, other for leisure and others look for shoes that will provide them great …show more content…
They have taken a safe route to becoming one of the top companies by going into one specific geographic area, Asia-Pacific. Most Dare Shoes production capacity is located in Asia-Pacific which is one of the cheapest production locations. Focusing production capacity where most of the sales are incurred is a safe strategy. However, this could disinterest investors who are looking for companies that aim to expand globally and that target a global market. One of the brand differentiators for Dare Shoes is their enormous investment in Marketing. They are the company with the highest expense in advertising and celebrity appeal. Such factors can be a determinant for wholesaler support and well as overall