1.1. Preparing and help ShoesCloset
The purpose of the project called Preparing and Help ShoesCloset company for international business activity, namely in Germany. After having a careful study on the core foundation of the company the tutor concluded that ShoesCloset had indeed potential to succeed by offering what the target segment was looking for in footwear. Nevertheless, the firm still had to improve in areas such as marketing, management operations, distribution channels and internal structure. In relation to the German market and according to his studies the best mode of entry was through direct exports, which would be under the supervision of the CEO. Moreover, it was imperative to increase the productive capacity in order to satisfy both national and international expected demands. (Ferreira 2012)
1.2. Development of Chinese market
Generally speaking, the current situation of the Chinese market is good for the business of the case company to develop. Moreover, strong investments in communication in public relation and promotion in the Chinese market are needed. Ideal e-commerce venues are provided for the case company at the same time. (Tao 2014)
1.3. Customers’s trust in bussiness applied B2C model
It’s a big different between buying products from the …show more content…
Customer satisfaction is influenced deeply by the work of online marketing? Suppose that you buy a book at Amazon.com and registered with the site. The site welcomes you back for your next purchase by name. Using special software to analyze your previous purchases, it also shows that some other books you might like. You can even choose recieving e-mail from Amazon.com periodically notify you about new products. Many of the leading e-marketing have adopted other similar kinds of personal
The purpose of the project called Preparing and Help ShoesCloset company for international business activity, namely in Germany. After having a careful study on the core foundation of the company the tutor concluded that ShoesCloset had indeed potential to succeed by offering what the target segment was looking for in footwear. Nevertheless, the firm still had to improve in areas such as marketing, management operations, distribution channels and internal structure. In relation to the German market and according to his studies the best mode of entry was through direct exports, which would be under the supervision of the CEO. Moreover, it was imperative to increase the productive capacity in order to satisfy both national and international expected demands. (Ferreira 2012)
1.2. Development of Chinese market
Generally speaking, the current situation of the Chinese market is good for the business of the case company to develop. Moreover, strong investments in communication in public relation and promotion in the Chinese market are needed. Ideal e-commerce venues are provided for the case company at the same time. (Tao 2014)
1.3. Customers’s trust in bussiness applied B2C model
It’s a big different between buying products from the …show more content…
Customer satisfaction is influenced deeply by the work of online marketing? Suppose that you buy a book at Amazon.com and registered with the site. The site welcomes you back for your next purchase by name. Using special software to analyze your previous purchases, it also shows that some other books you might like. You can even choose recieving e-mail from Amazon.com periodically notify you about new products. Many of the leading e-marketing have adopted other similar kinds of personal