Attentional Blink Theory

Improved Essays
In regards to Attentional Blink -- the idea that when seeing a series of images in a short period of time, we will “blink” after ones that are triggering to us, causing us to be unable to notice any images within 500 milliseconds of the first one – Mason, Zhang, and Dyer (2010) suggest that power related stimuli will stand out more to men due to the fact that while growing up, men are typically introduced to the idea of obtaining a position of authority, while women are more encouraged to reach their sensitive sides and be more communal. They did three studies to test this theory, one of them being an attentional blink test in which they wanted to see if men would attentionally blink longer than females when shown a power related cue.
Methodology
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This was the independent variable. A measure of power sensitivity was constructed by using the rates at which the second trigger word was detected with the word at different positions in the test. With this measure, the detection rates of a second stimulus after being shown a neutral trigger word was compared to the detection rates of a second stimulus after being shown a power-related trigger word.
Results
After being shown a power-related trigger word, males were less likely to detect the second word after it, while when they were shown a neutral trigger word; they were more likely to detect the second word after it. For females, there was no difference in detection rates between when they were shown a power-related trigger word and a neutral power word. The position of where the words were in the trial had no significant impact on any of the results.
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That goes for the whole article. They use the word “power” as if it has a specific definition, but different readers could take “power words” in different ways. Without knowing what a power word is, one could not recreate this experiment if they wished to. There is a good chance that the words they would use would be very different from the words that they used in the original experiment. Women may also perceive the idea of a power word differently than men when they are not given a specific example. This would mean that a women could hold a position of power, but that may be different from a position of power held by a man and even though they are both in power positions, one may respond to the whatever the power word is, while the other may

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