In this case, their research data are based on digital data collection, which is online quantitative questionnaire survey data, interview with the focus group, and participant covert observation on selected individuals` social media profiles to analyze about participants` social behavior, "social bonding" and "privacy issues” (Jensen & Sørensen, 2013, p. 52-58). First, the online survey does not require physically presented interviewer and provide flexibility of modifying questionnaires, minimal cost to conduct and gathering the data near real time. On the other side, it has limitations that it is hard to draw people`s attention to guide the direction to their research, and they, who do not have the internet connection, might have a consequence of participating their survey, which limits the broad …show more content…
In the aspect of sampling, the scale was small, national that the place they conducted in Denmark and had 34.4 percent response rate (Jensen & Sørensen, 2013, p. 50). However, they managed to collect their data from the digital online survey, focus group interviews and covert observation of agreed users` friend list. With the unaided eye and reading through their quantitative article, they followed well on the rules of ethics and respected their participants and even their friends on social