Article Analysis : Killing Us Softly 4 Jean Kilbourne Essays

1111 Words Nov 5th, 2015 null Page
There are many factors that affect how people see their body image in society today such as pressures from advertisements, from their families, from society and much more. These are negative forces that harm people’s self-esteem and can cause people to damage their bodies in terrible ways. Advertisements are a major culprit of causing people to hate their bodies. In the documentary “Killing Us Softly 4” Jean Kilbourne when speaking about advertisements says “To a great extent they tell us who we are, and who we should be” (Kilbourne). She states that advertisements set an ideal of normalcy that is actually unachievable. It is unachievable because companies use extremely attractive people as their models and then they Photoshop them so that they become perfect. Kilbourne later talks about advertisements specifically pertaining to women, saying “Women learn from a very early age that we must spend enormous amounts of time, energy, and above all money striving to achieve this look, and feeling ashamed and guilty when we fail.” (Kilbourne). And this is what advertisements are supposed to do; make people feel ashamed of themselves so badly that they feel they need to purchase products to improve themselves. But as Kilbourne says later, people always fail in achieving that look, because it is impossible without using computer software to alter yourself. Advertisements are not the only cause of people having issues with their body image, pressures from your own family can cause…

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