Essay on Apple 's Strategic Pl Apple Inc.

720 Words May 11th, 2016 3 Pages
Apple Incorporated is a highly acclaimed company that designs Macs, iPods, iPhones and many other apple products. They have reinvented mobile devices with their iPhone, along with the release of their new iPad 2 which is setting the foundation for all mobile media and computing devices. As of now, Apple does not have an official mission statement; however, every press release ends with the following: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Apple’s strategic plan derives from their vision statement, which elaborates on their goal to make a significant contribution to help improve peoples’ lives through products and devices. Leveraging the ability to design and develop, along with expanding and supporting the community is just a handful of long-term goals that Apple Inc. has established. While innovation is their main focus, Apple also puts emphasis on the environment and the utilization of renewable energy throughout their retail stores. 94% of the corporate offices use renewable energy and they strive to be responsible by eliminating toxic substances from their products. To work towards the goal of enhancing and expanding, Apple invests almost double into Research and Development over the last 3 years. This amazing company believes in high-quality all across the board, from the production, to the…

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