Apple Inc Case Study

1620 Words 7 Pages
Register to read the introduction… is a good example of a successful story that clearly relates to the development and application of innovative strategy by a tremendous innovator of products, people in general cared about and had wanted to own. Steve Jobs, an innovative entrepreneur who saw the big need for anyone and everyone to use his or her personal computer everyday without feeling uneasy or threatened by the intricacy of technology. Despite failures and nearly going bankrupt in 1996, Steve Jobs displayed innate abilities, talents and the ephemeral but critical qualities of a visionary. His inspiration, passion, imagination, innovative skills, risk-taking guts were certainly the driving force behind the successful innovative strategies he developed and adopted for Apple. He knew exactly what his customers wanted and will need in the future and was able to spot breakthrough innovations before anyone else did. His relentless pursuit for opportunities to create sustainable value for Apple and to make it happen right has revived apple ambitiously in a large scale to take on a successful innovative path thus defying the laws of economic gravity. Just as how Apple’s slogan says it “Think Different”!
Apple has certainly done exactly that by thinking and working differently to stay on and ahead in the rapidly changing technology driven innovations.

The Seven Principles of Break Through Innovations inspired by Steve Jobs who simply loved what he did passionately.
1. Think differently about your Career. Put a Dent in the Universe
2. Think differently about your Vision. Kick Start Your Brain.
3. Think differently about how you Think. Sell Dreams, Not Products.
4. Think differently about your Customers. Say No to 1000
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When an innovative entrepreneur together with his strategic development team capitalizes upon market opportunities and growth, development and creation of new products, services and businesses, is able to plan and strategize to minimize or even avoid threats. Through the clever alignment of Goals, strategies and tactics which enables the organization to effectively see to the needs, requirements and satisfaction of both the organization and stakeholders while continuing to provide improved competitive

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