Pestle Analysis: Apple Inc.

2144 Words 9 Pages
Apple Inc. (formerly - Apple Computer, Inc.) is one of the largest multinational technology corporations based in United States of America, founded by Steve Wozniak, Steven Jobs and Ronald Wayne over 40 years ago in 1976. The company operates in 17 countries with 475 stores (as of March 2016). Apple Inc. designs and produces computer software and hardware, digital distribution, online services, consumer electronics and so much more. Apple Inc. has a total of 115,000 employees (as of July 2015) and had a worldwide net profit of USD8.5 billion in 2015.

The first Apple computer was created on April 1st 1976 named Apple I. Apple incorporated in 1977 in California. For around 20 years Apple Computers, Inc. was essentially a manufacturer of personal
…show more content…
There are lots of different factors in macro environment that could influence on managers’ decisions of every organisation. For instance, government regulations & laws, population, demographic change, trade barriers. These are all crucial components of macro environmental change for a detailed investigation.(Oxford University Press, 2007).

Political Factors - The main significant factors that Apple Inc. should take into consideration are all the different government regulations, labour law, taxes, foreign trade policies, employment policies and political stability of the entering country. For instance, when Apple Inc. is planning on entering a new country, they should know that country’s regulations like imported products and tax legislations. Instability in politics can also impact their sales. There are more and more free trade opportunities within developed countries for Apple Inc. to distribute their products the different parts of the
…show more content…
does not only produce hardwares, they also produces softwares and that makes Microsoft Windows their main competitor. Hardware computers company such as Lenovo and HP will be one of their main competitors. Within the MP3 industry, Samsung provides some stylish and modern MP3 players however, more and more people are using iPods due to their simple design and the user friendly softwares and iTunes which is one of the largest online music stores. Tablets are also a huge threat to iPads by Apple Inc.. HP has a tablet that comes with a keyboard and that became a threat, however, with the latest iPad Pro, it also comes with a keyboard and a smart

Related Documents

Related Topics