Walt Disney Mission Statement

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Established in 1923 by Walt and Roy Disney, The Walt Disney Company (TWDC) has been a leader in mass media and amusement for the past century. With a dominance of the media industry, as well as the acquisition of several other large entertainment firms, Disney has quickly turned into a household name to not just adults, but teenagers and children alike. On a 2016 revenue of over $55.6 billion, Disney took home nearly $10 billion in net income. This leap in revenue represents a near 6% increase YOY and the jump in profit represents an astonishing 12% upside YOY. This upside is largely thanks to the opening of Shanghai Disney Resort, the release of the new Star Wars films, as well as the record-breaking $7.5 billion in total box office. In summation …show more content…
In addition to this, the mission statement for TWDC is to “be one of the world’s leading producers and providers of entertainment and information” (Porsga). Given the written goals that TWDC lists, it is reasonable to hold them to these set standards. TWDC has at minimum excelled in achieving these goals. Who better to judge TWDC’s practices than their own employees? In a survey conducted in 2013, 80% of TWDC employees responded and said they “found their jobs and the company’s actions were committed to creating and supporting a diverse workplace” (Kober). In Chapter 4 of the textbook, job satisfaction is rather subjective. Depending on an employee’s geographic location, economic conditions, and work behaviors, their feelings towards their job and their company differ. In order to see if TWDC was living up to what they set as their goals, I reviewed the company’s 2008 Corporate Responsibility Report. In this report, TWDC stated that in their workplaces they “strive to foster safe, inclusive and respectful workplaces wherever [they] do business and wherever [their] products are made” (TWDC). Given that in 2013 only 80% of employees believe this statement is valid, TWDC has some ways to go. 80% is still rather high, but when compared to the other statistics in the survey regarding how high they are in terms of appreciation, 80% is a low

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