Michelle Obama Let's Move Campaign Speech Analysis

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1st Lady, Michelle Obama gave an eye- opening speech about her “Let’s Move!” campaign against childhood obesity. This took place at the NAACP national convention in Kansas City, Missouri in 2010. The NAACP, otherwise known as the National Association for the Advancement of Colored People is an African-American civil rights organization in the United States, formed in 1909. There she spoke about how childhood obesity greatly targets African- American children and how this is now a big problem in society. In the speech, Mrs. Obama discusses how to solve this problem as well as providing facts, and specifics about why and how this is now a major problem in the African American society. To begin, Michelle Obama starts …show more content…
She also tells her audience how if you’re obese there is a 40% chance that your child will also be, and if you and your partner are both obese then there is an 80% chance that your kid will be obese. Mrs. Obama doesn’t condone the “do as I say not as I do “motto, because she believes that you can’t tell your child do something when you’re not even doing it yourself. She goes on to talk about how, “And this isn’t about the example that we set as individuals, but about the lifestyle we’re promoting in our communities as well… It’s about the example we set in our schools… And it’s about establishing strong community partnerships that involve folks from every sector and every back round.” (Pg.430) Mrs. Obama uses these examples, and suggestions about how we could help stop obesity by changing our environment by the way people do things, and how people should work together as a community to fix these problems. After following the quote “It’s about the example we set in our schools.” (Pg. 430) Mrs. Obama goes on about this school in South Carolina and how it’s a bronze winner in the Healthier U.S School Challenge, as well as the fact that the students planted their own garden, and how they have their own dance team. “This school is where students have planted their own garden so that they can taste all kinds of fresh vegetables; they …show more content…
This campaign is targeted to help prevent childhood obesity in African American children. It is an effective approach that the audience, NAACP members approve of. They show how they approve of it, by applauding the 1st Lady, throughout her entire speech. The points that she made in her speech include, but are not limited to: providing parent’s information to make healthier choices for their families, bringing wholesome and more nutritious food into schools, and last but not least, finding ways to motivate children to be active. The rhetorical strategies help convey the main message of helping to prevent childhood obesity by providing appealing to reason (logos): using evidence, facts, and statistics. Providing appeal to emotion (pathos), as well as establishing credibility for herself by adopting (ethos) to 1st Lady, Michelle Obama’s motivating

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