Essay on Analysis of the Retail Industry in South Africa

4468 Words Oct 9th, 2010 18 Pages
MARKET ANALYSIS FOR THE RETAIL INDUSTRY IN SOUTH AFRICA

Contents Page

Executive Summary 2
1. Introduction 3
2. Retail industry in South Africa 5
3. Macro and Micro environment analysis 6
3.1 Macro environment of Retail market in South Africa 6
3.1.1. Political Environment 6
3.1.2. Economic environment 8
3.1.3 Technological Environment 10
3.2 Micro environments analysis 11
3.2.1. Suppliers’ Environment 11
3.2.2 Consumers’ Environment 12
3.2.3 Competitors’ environment 15
4. Findings summarization 17
5. Conclusion 18
References 19

Executive Summary

The purpose of the assignment is to develop the written and oral
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Examples of specialty stores include those operated by Toys, Circuit City, Tower Records, and Eddie Bauer.

Department Stores
Feature a wide variety of different product lines and a selection of merchandise within each line. These large stores have many separate departments that sell different types of merchandise, making a wide variety of goods available to consumers in one place. Bloomingdale’s and Macy’s are examples of two national department store chains

Discount Stores
Discount retailers focus on attaining a large volume of sales and in return give up some profit margin per sale. Examples of discount stores, such as Wal-Mart and Kmart, sell a wide variety of merchandise at low prices.

Retail chain Stores
Retail chain stores are multiple stores that carry much of the same merchandise and are managed with the same policies. In many cases chain stores have the same owner, although sometimes individuals own franchises that are part of a chain. Any kind of store, such as a specialty store, a department store, or a supermarket, can be a chain store. For example, The Gap is a chain of specialty stores that offers casual apparel for teenagers and adults. Sears and J. C. Penney are two large department store chains

Warehouse Retailers
Warehouse retailers offer a limited selection of many kinds

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