Analysis Of The De Beers Diamond

782 Words 4 Pages
Cecil Rhodes was a scammer. Advertisements by Cecil Rhodes have been known to be scams; this theory stimulated from several observers. This viewer watched the De Beers diamond ads continuously by the founder Cecil Rhodes and the (CSO) persuading and scamming men to make purchases to express their love. The De Beers diamonds created a visual image for advertising as an appeal for a metaphor of how a diamond gives value as a lifetime commitment to a potential or future wife by paying over value market price for an engagement ring. During this time the De Beers diamond cartel had smuggled millions of illegal diamonds into the market. In addition to replacing real diamond with moissanite and cubic zirconia at full price. By convincing the diamond …show more content…
Drawing attention across the world as the individual desired to purchase their potential wives engagement ring from De beers diamond in local department stores. In 1990 spectators raised some concern after comparing the statistics from 1939 to 1990 sales. There was a 70% increase in sales. In 1939 10% of real diamonds were sold in engagement rings compared to 80% of real diamonds that were sold in 1990 in the local department stores (Exposing the Truth, Ltd., …show more content…
Establishing fallacy and ineffective use Rhetoric strategies to achieve their goals of persuasion. Raising concerns and doubts if the ads are legit or scam. The original copy wright law does not give the right to the original author. Words conveyed a misconception for the observer an opinionated claim were made based on the article. The information was taken from an unreliable sources which sustained limited creditably and evidence to prove this article is true. This essay might have been more ethical if the viewer might have changed their chose of words, used reliable resources to write the essay. And consider the economic status compare to 1939 rather than the economic turnaround and opportunities in 1990. Have a clear understanding that the buyers were able to opt out by purchasing a stone instead of a real diamond and diamond trafficking need to be controlled by the government instead of the cartel. In today’s society, there enhanced technology and experience jewelry appraiser with documented paper work making an individual aware of the value of the diamonds. Whether the De Beers advertisement objectives were correct or false. After rationally considering other observers understand advertisement and an unambiguous resolution to know that all ads are not

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