Analysis Of The Article ' The Play ' Don 't Judge A Book By Its Cover '

732 Words Nov 28th, 2016 3 Pages
Every one of us may have heard of the saying “don’t judge a book by its cover”, however, just like instincts, we can’t help but sometimes judge others based on our first impressions. In the article, How to Pitch a Brilliant Idea, Kimberly D. Elsbach talks about her past work experiences that she had in both the business world and the entertainment world, and how people stereotype. Many base their judgments from the way pitchers presents themselves, which will lead to the decision on whether or not you get the job. Coming up with ideas is easy; but selling them is hard. Fortunately, there are ways that can help us play to and, on a certain level, even control the other person’s expectations of us. Elsbach refers pitchers as the people who are selling themselves, and catchers as the people who are on the other end. As negative impression is always easier to capture and more memorable, catchers will tend to find flaws during the pitch. Any indication that shows the pitcher isn’t creative will be the end of the proposal. Catchers often categorize pitchers into either the positive (showrunner, artist, and neophyte) or the negative stereotypes (pushover, robot, used-car salesman, and charity case). Showrunners are the creative thinkers who are able to present themselves well, while able to engage with catchers to share their thoughts. Artists are the most creative bunch, who are passionate and enthusiasm-driven people that tend to shy away from the crowd. Neophytes are the…

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