Kim Kardashi A Star Text Analysis

For a celebrity in the public eye, there is a public image one attains and how the audience perceives the celebrity to be which is known as a star text (Jackson, 2016). While it is hard to step away from how the audience views the individual, some celebrities go through transformations to change their star text or public image intentionally to be viewed in a different light. The year 2014 was a break through for the now global sensation Kim Kardashian (Wong, 2016). Once known as a talentless reality TV star that gained fame not through her talents but rather for her connections as Paris Hilton’s assistant,her lawyer father in the OJ Simpson’s case and her infamous tape, Kim Kardashian has made a full transformation of her image to a now “powerful …show more content…
A star text is the sum of everything we affiliate a celebrity with through their body of work, promotion and publicity (Jackson, 2016). For Kim, her wealthy upbringing, her connection as Paris Hilton’s once assistant to her infamous tape had her branded as one of those people who found fame with “no discernable talent to speak of” (Connel, 2012). In 2007, Kim K stepped into the spotlight with her girl next-door reality show “Keeping Up With the Kardashians” after being introduced to the world as Paris Hilton’s assistant but also due to her tape being leaked online (McClain, 2014). Even with her hit reality show renewed for more seasons, Kim was unable to break away from the public’s adverse image of her. Kim Kardashian was given this image or star text was simply known to the public as the girl with no talent who is just famous for practically “doing nothing” (McClain, 2014). Media outlets slut shamed her and marked her as one of the most talentless celebrities out there by stating that she is the “epitome of unrealistic and idolized celebrity who is represents sexual norms in society” (Malla, 2014). She was even believed to “ ..Never worked a day in her life…she’s another princess who spend her days shopping…” (Malla, …show more content…
In 2014, Kim’s success and popularity shot through the roof. The accumulations of business ideas and building connections have exploded her power and standpoint in society with the success of her mobile game Kim Kardashian: Hollywood which was launched in June 2014 (Robehmed, 2016). Forbes magazine stated that her business success is what capitalized her fame despite her growing popularity with her TV show (Wong, 2016). The game did tremendously well with 4 million downloads that made 160 million in revenue changing the gaming industry (Robehmed, 2016). Because of her successful app, Kim caught the attention of the public once more to stay relevant and have the public interested in her, which has been stated she must now be given credit for due to the fact that media neglects her entrepreneurship (Wong, 2016). Only, this time around, Kim didn’t gain popularity through someone else but herself and from her own creation. She began to have multiple endorsements for clothing lines, make up brands and perfumes expanding her fan base and leaving an impression for her audience (Marks, 2016). But the epitome of it all was when she “broke the internet” in November 2014 (Page, 2015). Kim Kardashian became world famous with her controversial yet appreciated

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