Analysis Of Beyonce And Social Media

Melissa Avdeeff’s essay “Beyonce and Social Media: Authenticity and the Presentation of Self is about how celebrities or musicians create their public private persona through the use of visual aids. Ms. Avdeeff explains that scholars who study the current popular culture, especially in the music or entertainment industry view the digital social media and what is “authenticity”. Beyonce and others like her use social media to reveal specific visual images in order to control how her fans view their public private selves and give an altered view such as being glamorous which might not be quite accurate. Social media and fandom is an expanding area of research the use of person is very common. Social media allows for the public to engaged in temporary period of identity exploration and sexual liberation of celebrities outside society’s norms. Celebrities prefer visual as approved to text based mediums to avoid misinterpretations of how they want fans to view their authentic public private persona or brand and in Beyonce’s case as flawless. …show more content…
Ms. Turkle has several theories, such as connection and the immediate need of people to connect. People don’t always have time for each other in person, but only in social media or online. Text driven social media does not allow people or teenagers nowadays to find time to help them discover themselves or their identity and values. Social media keeps today’s teens tethered to their phones and applications. Teenagers need to have separation and have time to be themselves. Technology allows for easy expression of emotions, relating to others, and keeping in contact with their families throughout the day through applications such as