What makes a successful public relations campaign? One could say that this would involve having a good reputation in the business. Now, this might be true, but in other cases it could benefit some more than others. Impossible? Probably one of the most successful PR campaigns to come from a bad reputation is Kim Kardashian. Kim Kardashian has rose to fame after her very famous sex scandal. From this, she had risen to fame along with her whole family. Everyone hates and loves this family. But one thing we have to put in account for is their abilities to spin something out of nothing. As far as public relations is concerned the Kardashian’s have been doing it right for some time, making $65 Million in 2010, making more than Tom Cruise, Angelina
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The implication of mobile marketing is imperative in terms of always connecting with the consumers, much more than using social media as a marketing spin, but by the successful integration of a brand through mobile applications is important. Kim Kardashian has successfully grabbed the attention of massive consumers with her mobile game, Kim Kardashian: Hollywood, bringing in $200 million this year with $85 million that Kim is receiving (Johnson). Kim’s ability to capture her personality and how relatable the concept of her video game was became so successful. The success of the game was evident with its 11 billion minutes of play (Johnson). A more recent mobile marketing tactic from the Kardashian’s has made its way to the market on September 2015. All five sisters – Kourtney, Kim, Khloe, Kendall and Kylie- each have their own apps to give their fans more of an up close and personal connection into each of the sister’s lives. This was done through their use of photos, videos and live streaming. According to Fortune Magazine, Kylie Jenner, the youngest of the Kardashian/Jenner clan, had the most app downloads and revenue. Kylie Jenner’s app was downloaded 1.75 million times during its first week. An analysis done by Apptopia shows that Kylie could make $15 million in its first …show more content…
She, alone, has helped and started careers for her six children and also launched a very successful world-famous TV show. Kris Jenner has built a multi-million brand around her and her daughters. Starting with her negotiation of the now hit TV show, with nearly 6 million views for a single episode, Jenner has climb through many different obstacles that proved her skills as one of the best PR. The family alone has gone to launch beauty brands, fashion collections, autobiographies and is probably one of the most talked about family in the world. The success of the Kardashian campaign would not have happened if not for the restless managing of their mother, Kris Jenner. Jenner’s use of focus to create certain personas with all her daughters have helped launched a successful brand for all those involved.
Conclusion
Whether you love or hate the Kardashians- one thing is for sure- their brand is a successful public relations machine. They have had a decade-long rise to reality stardom to fashion moguls. Their use of multiple tactics has been successful in terms of where they are as a brand as how successful they have all become. No, you don’t have to like the Kardashian’s, but there a lot of things you can learn and admire how this family had turned nothing out something. The Kardashian family brand is everywhere and quite a force
The implication of mobile marketing is imperative in terms of always connecting with the consumers, much more than using social media as a marketing spin, but by the successful integration of a brand through mobile applications is important. Kim Kardashian has successfully grabbed the attention of massive consumers with her mobile game, Kim Kardashian: Hollywood, bringing in $200 million this year with $85 million that Kim is receiving (Johnson). Kim’s ability to capture her personality and how relatable the concept of her video game was became so successful. The success of the game was evident with its 11 billion minutes of play (Johnson). A more recent mobile marketing tactic from the Kardashian’s has made its way to the market on September 2015. All five sisters – Kourtney, Kim, Khloe, Kendall and Kylie- each have their own apps to give their fans more of an up close and personal connection into each of the sister’s lives. This was done through their use of photos, videos and live streaming. According to Fortune Magazine, Kylie Jenner, the youngest of the Kardashian/Jenner clan, had the most app downloads and revenue. Kylie Jenner’s app was downloaded 1.75 million times during its first week. An analysis done by Apptopia shows that Kylie could make $15 million in its first …show more content…
She, alone, has helped and started careers for her six children and also launched a very successful world-famous TV show. Kris Jenner has built a multi-million brand around her and her daughters. Starting with her negotiation of the now hit TV show, with nearly 6 million views for a single episode, Jenner has climb through many different obstacles that proved her skills as one of the best PR. The family alone has gone to launch beauty brands, fashion collections, autobiographies and is probably one of the most talked about family in the world. The success of the Kardashian campaign would not have happened if not for the restless managing of their mother, Kris Jenner. Jenner’s use of focus to create certain personas with all her daughters have helped launched a successful brand for all those involved.
Conclusion
Whether you love or hate the Kardashians- one thing is for sure- their brand is a successful public relations machine. They have had a decade-long rise to reality stardom to fashion moguls. Their use of multiple tactics has been successful in terms of where they are as a brand as how successful they have all become. No, you don’t have to like the Kardashian’s, but there a lot of things you can learn and admire how this family had turned nothing out something. The Kardashian family brand is everywhere and quite a force