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It will provide quality nail and skin services, along with body treatments. Courses and information on homeopathic treatments will also be available. What will set Endeering Day Spa apart from the competition is the commitment to provide all of these specialized services in one convenient location. The basic market need is to offer a variety of services at reasonable prices, for the owe-it-to-yourself clients, through a personalized spa that offers excellent service and treatment that encourages people to pamper themselves Market Summary We possess good information about our market and know a great deal about the common attributes of our potentially loyal clients. We will leverage this information to better understand whom we serve, their specific needs, and how we can better communicate with them. The profile of the Endeering Day Spa customer consists of the following geographic, demographic, psychographic, and behavior factors: Geographics · Our immediate geographic market is the Maryland Heights area, with a population of 24,470. · The City of Maryland Heights encompasses 23.14 square miles of geographic area in need of our products and
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We have also developed spa packages for the healthy male. Keys to Success The keys to success in our business are: · Location: providing an easily accessible location for customers. · Environment: providing an environment conducive to giving relaxing and professional service. · Convenience: offering clients a wide range of services in one setting, and extended business hours. · Reputation: reputation of the owner and other employees as providing superior, knowledgeable personal service SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Endeering Day Spa. Strengths · Strong relationships with suppliers of beauty products that offer credit arrangements, flexibility, and response to special product requirements. · Excellent well trained staff, offering personalized customer service. · Location: providing an easily accessible location for customers. We are currently the only day spa located in the City of Maryland Heights.
We have also developed spa packages for the healthy male. Keys to Success The keys to success in our business are: · Location: providing an easily accessible location for customers. · Environment: providing an environment conducive to giving relaxing and professional service. · Convenience: offering clients a wide range of services in one setting, and extended business hours. · Reputation: reputation of the owner and other employees as providing superior, knowledgeable personal service SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Endeering Day Spa. Strengths · Strong relationships with suppliers of beauty products that offer credit arrangements, flexibility, and response to special product requirements. · Excellent well trained staff, offering personalized customer service. · Location: providing an easily accessible location for customers. We are currently the only day spa located in the City of Maryland Heights.