4. Klein makes use of extended examples in building her argument. How do these examples enhance her central message?
My answer to this question focuses on the first three pages of Klein’s message. Klein’s central message was “successful corporations must primarily produce brands, as opposed to products” (par. 1). Klein’s use of examples in her message was very easy for me to connect with. It may be in part because growing up for me in the 80’s as a young adult, then through the 90’s, etc., I was able to see a lot of these companies she mentioned. I am also familiar with the changes some of those underwent. Some of these events happened way before my time. The Marlboro Man didn’t. He was phased out also in part due to the government’s concern …show more content…
Where products were advertised as a way to “change the way people lived their lives” (par. 8). She explained that “Many of these products bore brand names…but these were almost incidental” (par. 9). Indicating products were created out of a need. A company just puts their brand name on the product it created. This only occurred out of coincidence. In her explanation, she wants you to understand this wasn’t just a masterminded decision, but something that came about first through the creation of products. This is how people began to associate these products, by the company’s attached to …show more content…
Types of evidence: (This answer relates to the beginning of her message) Klein’s claims were more of a non-factual yet is was easy to believe her message. She introduces first how companies began as part of the industrial age. The local storeowner was the one the customers related to with their products. Products were created and related to a brand but was only “incidental” (par. 8), like a coincidence. Manufactures began to brand their products with a “familiar personality such as … Uncle Ben, Aunt Jemima” (par. 10). Companies did this to “conjure a feeling” (par. 12). So within these first few paragraphs Klein really pulls into the understanding how companies first developed the idea of branding.
1. What are Klein and Satel and Lilienfeld 's theses?
Satel and Lilienfeld 's thesis appeared to be: Methods in determining what makes people want to buy. They explain both the use of Science and Psychology (rather Science Vs. Psychology) to determine what drives people to buy. Don’t expect to get the answer out of the passage though!
1. How the writer see’s the situation that calls for a response: I would think the motivation behind the writing of this article was to state the facts behind each of the methods used to determine what makes people really want to buy. They discuss each methods points and
My answer to this question focuses on the first three pages of Klein’s message. Klein’s central message was “successful corporations must primarily produce brands, as opposed to products” (par. 1). Klein’s use of examples in her message was very easy for me to connect with. It may be in part because growing up for me in the 80’s as a young adult, then through the 90’s, etc., I was able to see a lot of these companies she mentioned. I am also familiar with the changes some of those underwent. Some of these events happened way before my time. The Marlboro Man didn’t. He was phased out also in part due to the government’s concern …show more content…
Where products were advertised as a way to “change the way people lived their lives” (par. 8). She explained that “Many of these products bore brand names…but these were almost incidental” (par. 9). Indicating products were created out of a need. A company just puts their brand name on the product it created. This only occurred out of coincidence. In her explanation, she wants you to understand this wasn’t just a masterminded decision, but something that came about first through the creation of products. This is how people began to associate these products, by the company’s attached to …show more content…
Types of evidence: (This answer relates to the beginning of her message) Klein’s claims were more of a non-factual yet is was easy to believe her message. She introduces first how companies began as part of the industrial age. The local storeowner was the one the customers related to with their products. Products were created and related to a brand but was only “incidental” (par. 8), like a coincidence. Manufactures began to brand their products with a “familiar personality such as … Uncle Ben, Aunt Jemima” (par. 10). Companies did this to “conjure a feeling” (par. 12). So within these first few paragraphs Klein really pulls into the understanding how companies first developed the idea of branding.
1. What are Klein and Satel and Lilienfeld 's theses?
Satel and Lilienfeld 's thesis appeared to be: Methods in determining what makes people want to buy. They explain both the use of Science and Psychology (rather Science Vs. Psychology) to determine what drives people to buy. Don’t expect to get the answer out of the passage though!
1. How the writer see’s the situation that calls for a response: I would think the motivation behind the writing of this article was to state the facts behind each of the methods used to determine what makes people really want to buy. They discuss each methods points and