Item 1: An Questions On Consumer Behavior Assessment

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AMB200 Consumer Behaviour Assessment Item 1: Portfolio Sem 2 2012 | Student name: Ling Yan WongStudent number: 07633599 |
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Imagine that you need to teach someone about one aspect of your selected consumer behaviour. a. What type of learning do you think would be the most relevant? Why?

Reasoning learning is most relevant. It is because I am searching for a restaurant for special occasion, so I need to do many researches on it, and find a best choice. My decision is based on the reasoning learning while other type of learning such as classical conditioning, operant conditioning, rote learning and observational learning would not affect my choice in the situation.

b. List out the steps you think could be taken to teach someone.

First, do the researches and read the information of the restaurants. Second, pick up few restaurants that you are interested in. Third, read the information details and read the comments of the previous customers and see how they feel about the restaurants. Finally, make the decision, choose the best one.

c. Now try and teach the behaviour someone in your class (use role play).

It has been finished in class.
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You may have linked with other theories in the book. 26 -30 | 22 - 25
You have completed the worksheets correctly with no errors and possibly added original ideas and shown insight. You may have linked with other theories in the book. | 19 -

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