“ ...but when looked at sociologically, Todd 's world began to open up questions I had never considered asking . What is a ‘look,’ and how is someone like Todd able to see value in it” (Mears 2011:2). Ashley Mears book, “Pricing Beauty” tries to find out what gives individuals’ the ability to be editorial models. Mears was interested in the idea of having the “look” because she had personal experience with people like Todd, an agent, that told her she had the “look”. The industry gives a lot of people the desire to be an editorial model while also giving false hope about making it in the industry. “Pricing beauty” takes a look into the modeling industry and analyses the look and how it is recognized and sold. She analyses all aspects of the
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In all modeling job types from fragrance campaign to editorial shoot men’s maximum pay was $200,000 while women 's maximum pay was $2 million (Mears 2011:213). I would have suggested that this would be viewed negatively because modeling only magnifies objectification for women and since men are seen as a subject rather than an object the low pay discourages them to be in this field. For me this hinted that only women are praised for objectifying their bodies. Mears point out that display occupations reward However, Mears does not display this as fully negative thing. She calls it a “fascinating world in which women seem to triumph over men” (Mears 2011 :212). Even though she calls the pay a “triumph” for women, Mears also recognizes why women are better paid in this particular industry. She claims that feminist scholars argue, “Women 's bodies have long been identified as passive objects of visual pleasure for the gaze, whether in newspaper advertisements, and Renaissance paintings…” (Mears 2011:217). Women are always displayed as object to look at so in modeling women actually get money as an incentive to continue to objectify …show more content…
Men are seen as the normal masculine when they objectify themselves they slogan men sexualizing themselves as “gay for pay” (Mears 2011: 217) . In the D. J. Pascoe text , “ dude your a fag” it points out that, “Boys are called ‘fags’ not because they are gay, but when they engage in behaviour outside the gender norm” (Pascoe 2007:100). Men are sloganed “gay for pay” when they act out of the social norm because objectification is seen as feminine. Only women are suppose to be sexualized no men. Therefore, men are punished in the modeling world with lower pay because they are seen as acting out of “gender norms” (Pascoe 2007:100). This point is very interesting it shows how men and women are expecting to act in society based off of their
In all modeling job types from fragrance campaign to editorial shoot men’s maximum pay was $200,000 while women 's maximum pay was $2 million (Mears 2011:213). I would have suggested that this would be viewed negatively because modeling only magnifies objectification for women and since men are seen as a subject rather than an object the low pay discourages them to be in this field. For me this hinted that only women are praised for objectifying their bodies. Mears point out that display occupations reward However, Mears does not display this as fully negative thing. She calls it a “fascinating world in which women seem to triumph over men” (Mears 2011 :212). Even though she calls the pay a “triumph” for women, Mears also recognizes why women are better paid in this particular industry. She claims that feminist scholars argue, “Women 's bodies have long been identified as passive objects of visual pleasure for the gaze, whether in newspaper advertisements, and Renaissance paintings…” (Mears 2011:217). Women are always displayed as object to look at so in modeling women actually get money as an incentive to continue to objectify …show more content…
Men are seen as the normal masculine when they objectify themselves they slogan men sexualizing themselves as “gay for pay” (Mears 2011: 217) . In the D. J. Pascoe text , “ dude your a fag” it points out that, “Boys are called ‘fags’ not because they are gay, but when they engage in behaviour outside the gender norm” (Pascoe 2007:100). Men are sloganed “gay for pay” when they act out of the social norm because objectification is seen as feminine. Only women are suppose to be sexualized no men. Therefore, men are punished in the modeling world with lower pay because they are seen as acting out of “gender norms” (Pascoe 2007:100). This point is very interesting it shows how men and women are expecting to act in society based off of their