America's Smoke Screen-Portion Essay
This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what …show more content…
Informative Communication Approach:
Most of the tobacco industry’s informative communication approaches are found in the print media. However, one tobacco company made an attempt to use television as the communication medium for its informative advertising. On November 23, 1998 the Tobacco Master Settlement Agreement was put into place by the United States Government. Because of this settlement agreement tobacco companies were forced to restrict cigarette advertising and marketing. The lawsuit also required that tobacco companies run antismoking ads to help reduce teenage tobacco use.